Today we’d like to introduce you to Anetta Odnoralova.
Hi Anetta, please kick things off for us with an introduction to yourself and your story.
I have always been creative and enjoyed all things beauty, art, and photography. However, in the beginning of my career journey, I chose to take the conventional, cerebral route. In the process of getting a BS in Biology and Minor in Chemistry, I completely neglected the creative side of me. I loved learning but I felt dead inside and hated the predictability of my future. After getting rejected for medical school (for the second time), I decided to stop conforming to social expectations and began to discover my own definition of success. I stopped pursuing medicine and went back to the service industry. The years that followed were confusing and difficult. I couldn’t believe that I spent 7 years of my life sacrificing everything to become a doctor and now here I was, scrubbing floors at a cafe. Little did I know that this cafe would be the place where I rediscovered my love for photography.
Using my iPhone, I would help my boss by taking photos of the food and drinks that we served. It was enjoyable and it came naturally. It didn’t take long for me to get noticed by companies who saw my photos on the cafe’s Instagram. After showing up to my first paid photoshoot with an iPhone, I realized that I would be insane not to pursue photography as a career. Creating makes me feel alive and full of purpose. Seeing the contrast between where I was before and where I am now making me appreciate what I do that much more. I have a deep realization that this is what I was born to do. I was created to create and it’s reflected in my work and how I show up for my clients and to the world. I had to go through everything I went through to be here today and I couldn’t be more grateful for every step of this journey. I believe that it’s never too late to take a different road. It’s challenging but so worth it.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
To pursue photography and videography, a seemingly oversaturated field, was not an easy decision to make. There are so many incredible creatives out there with years of experience under their belt. I felt defeated considering all the talent I was up against. This was the biggest obstacle to overcome in the beginning of my journey. What I’ve learned is 1. there is room for all of us, no two photographers are the same. And 2. it really doesn’t matter what anyone else is doing. All I need to focus on is what I’m doing. I have to actively choose not to waste precious time worrying about others and redirecting that energy into my own creative ideas and plans. I love photography and I see a need for it- and that’s what keeps me going. I still find myself not knowing what I’m doing and very often feeling like an imposter. I have a lot to learn but I am up for the challenge. It has been a long and painful journey but I wouldn’t have it any other way.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
With social platforms being one of the main avenues for small business advertisement, I see my job as a photographer and filmmaker to be of extreme importance to the local and global community. A business can have incredible products however, without proper media content they may not reach their desired audience and may struggle to bring in clientele. This is where I come in! I see myself as a mediator between businesses and current and future clients. What I love doing most is offering creative vision and perspective. By working closely with each client, together we curate the perfect expression of their offerings. Through my lens, I have the honor and responsibility to accurately and creatively represent a business’ personality. Considering today’s visually driven society, I believe my job creates culture, connection, and community. I am thrilled to be a part of it.
What matters most to you? Why?
As cliché as it sounds, what matters most to me is living life to the fullest. I do not want a boring life and I don’t want to say “what if”. I want growth, adventure, and challenge. I would rather take risks, fail, and get hurt than stay stagnant. I want to create not just to consume. I want my life to have meaning and purpose. I don’t want life to happen to me, I want to make life happen.
Personal Photo Credits: Ivywild Visuals