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Conversations with the Inspiring Alexandria Lopez

Today we’d like to introduce you to Alexandria Lopez.

Alexandria, can you briefly walk us through your story – how you started and how you got to where you are today.
My love of photography began when I had my first child. I realized that time passed by so quickly and it was important to capture every milestone. We get so busy with our day to day lives that sometimes we forget these moments are precious. I realized that freezing a moment in time was something I could later look back at and cherish forever. My passion quickly grew and I wanted to tell stories for other families as well! Initially, I started capturing photos of family and friends which allowed me to learn what kind of photographer I wanted to be. I then established Serendipity Studios Photography. The meaning of Serendipity is coming across something accidentally that brings value to you. I wanted families to come across me and I bring something special to their lives. I am a storyteller. I strive to get those authentic moments in time that can never be repeated. I learn something new every single day in my business and continue to grow. I have a loving, supportive husband and family that has allowed me to put my all into my passion! I now offer anything from family sessions, cake smashes and even weddings!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Building a business from the ground up is definitely a process. In the beginning, there is so much to learn. How do I form an LLC? What kind of insurance do I need to carry? What kind of permits do I need to have? How do I learn all the aspects of running a successful business? It can be very overwhelming. I think the biggest challenge I faced was thinking I had to learn it all at once. I felt like I needed to know how to work a camera, edit photos and manage operations immediately. My advice to any female entrepreneur is to take it day by day. I would tell them to stay motivated and do not give up. That being successful takes time and you cannot learn everything overnight and it’s okay. I would tell them don’t be afraid to reach out and ask questions. I would also say keep smiling because you can do it!

So let’s switch gears a bit and go into Serendipity Studios Photography story. Tell us more about the business.
In my photography business, I am known for having a bright and vibrant style! I capture moments in time that are true to the day. It’s important for me to tell a story through my lens that families can share with their grandchildren one day. I think what sets me apart is how good I am at capturing moments of authenticity. I truly capture the emotions of my families with their children. I am also fantastic with kids. Sometimes they aren’t so fond of the camera and don’t want anything to do with it. That’s when you’ll really see my silly side come out and I get those kids giggling! I am truly proud of the brand that I have built. I also strive to follow my families through every milestone, from maternity, newborn to one year cake smash, you name it. It’s important for me capture their whole journey. I look forward to many more wonderful families ahead and having the opportunity to capture their special memories they can later look back on and cherish forever.

Looking back on your childhood, what experiences do you feel played an important role in shaping the person you grew up to be?
I am the oldest of six children so naturally, I’ve always been a leader. I had to be an example for my younger siblings. I definitely think that helped me become the person I am today. I knew I wanted to work for myself and build something special for my family.

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Image Credit:

Nicholas Jensen
Jennifer Bieber

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