Today we’d like to introduce you to Becca Martin.
Thanks for sharing your story with us Becca. So, let’s start at the beginning and we can move on from there.
My business unintentionally started in the summer of 2017, I moved to Denver a couple of months earlier that year and went to the Pearl St. farmers market where I struck up a conversation with a vendor at her booth. She asked me if I moved here for work and I told her I was actually a writer working for a remote company but was looking for new opportunities in Denver. She hired me right then and there to write for her company! This was my first taste of doing client-based work.
A few months later, I read a Forbes feature about two women who were living in Bali, running their own company doing client-based work and making 6-figures. I joined their Facebook group and realized there were so many other women doing something similar and that this was something I could be successful at. I started marketing myself as a virtual assistant (VA) and gained my second client from that Facebook group who was also based in Denver. From there, I’ve continued to market and grow my business into what is now a Pinterest and copywriting company helping clients create an online presence through digital marketing and powerful words.
Has it been a smooth road?
Honestly, I haven’t had too many issues with my business, I have had one or two more difficult clients to work with but overall, I’ve been relatively lucky working with ideal clients. I also have a great support system and business mentor who has helped me make great strides in my business and walk through different scenarios with me so I make the best business decisions moving forward.
I will note that it’s really important to have a contract in place when working with clients that protects you (and your client) and it’s also very important to set boundaries in your business to make it clear you’re a contractor and not an employee.
We’d love to hear more about your work and what you are currently focused on. What else should we know?
I’ve been a lot of different things in the online world – a writer, a virtual assistant, a social media manager, and now I’m really focusing in on Pinterest strategy and copywriting.
Pinterest is a visual search engine and uses keywords (like Google) to rank pins and show certain pins before others in their smart feed based on those keywords. I work with clients to create a strategized plan that continues to grow their account, driving traffic to their website. Some of my clients gain over 10,000+ link clicks from their Pinterest profile to their website each month. For copywriting, this branches out into writing sales pages, websites, blog posts, taglines, and more. Powerful words sell so it’s important that your copy is talking to your ideal clients and audience. One of my sales pages generated a quarter of a million dollars for one of my clients which makes me ecstatic.
I truly care about my client’s success when it comes to the work I do for them which means the world to them. If one of my clients lands a new client from Pinterest, I celebrate with them like I just gained a new client. Or if one of my client’s happy cries over her website copy because she’s so in love, I’m right there happy crying with her! I think the little things like celebrating wins with them and making sure they know that they are directly making my life better is wildly important in business.
Do you have any advice for finding a mentor or networking in general? What has worked well for you?
Facebook groups are everything when you’re a done-for-you service provider or run an online business. Facebook groups are how I got started and have helped me get where I am today. I now gain most clients from referrals but when I was starting out, I was commenting on tons of hiring posts inside different groups. I think it’s inspiring and empowering to see other women in the online space absolutely killing it in their businesses because it opens up a whole world of, “I can do that, too!” which is incredibly powerful.
I also found my business mentor on Instagram! She followed me and I really vibed with her content so I followed her back, then I started noticing a bunch of her posts in the different Facebook groups, connected with her message, and signed to work with her. It was the first big business investment I’ve ever made but it’s been so incredibly worth every penny.
If you’re an online business owner, I’d start by looking at different Facebook groups in your niche, then expand to connecting with other women in business, and from there the possibilities are endless.
- Website: becca-martin.com
- Email: firstname.lastname@example.org
- Instagram: instagram.com/beccamartincreativeco
- Facebook: facebook.com/beccamartincreativeco