Today we’d like to introduce you to Becky Mickletz.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Buckle up! It has been (and still is) a ride. I moved from PA to CA with the full intention of working in the music industry for album artwork and poster design. That is where my passion lied and I had taken on a lot of concert photography during that time as well.
Life quickly said, “Try this now!” and I started work with a company that specialized in event branding for big concert events such as SXSW. That for me was my “ah-ha” moment. I saw the power that comes with well-branded activations and the influence it has on people beyond a cool logo. And that really was a driving force behind my work from then on; I wanted to create a bigger picture in mind and help clients in growing outside of a business card, for example.
During this time I was also working (brace yourself) at a guerrilla marketing agency, a restaurant job for evenings, and at a music management company in Los Angeles. Then, life showed up again and the marketing agency had to let me go for financial reasons. So, I moved up to LA (which I swore I’d never do) and decided to go all in with the music management. Long story short, I ended up in LA for six unplanned years which consisted of a mix of freelance design, event production, concert posters, more music management and oh so much more.
I always had Remickz Marketing because in the back of my head I knew I didn’t want to sit at a desk from 9 am to 5 pm. And the more jobs I worked, the more I realized we are all figuring out things as life throws it at us so there was no reason to be scared or worried about the future. So, after this 24/8 sort of lifestyle, I wanted a change (and a literal breath of fresh air) so I moved to Denver, CO where I found a welcoming creative community full of trailblazers moving to the city. I still get to work events and music, but my branding business has been sustainable for me for the last five years, so I have been focusing more on what fields I want to work in vs. ‘who needs a logo!?’
Having clients that align with my values and goals and at the end of the day are excited about their brand and its potential… now, THAT’S my cup of whiskey.
Has it been a smooth road?
If somebody tells you it’s been a smooth road, they are either lying or trying to sell you something in my opinion.
I have worked for startups that tanked. Large corporate companies that didn’t treat their employees well. Artists that drank too much and cared too little about their music. Ones that cared too much and took everything personally. Offices of mainly men that believed women were there to be secretaries and nothing more. Offices of all women that didn’t believe in working together. I’ve been dropped out of nowhere by clients I’ve worked with for years who had budget cuts.
I’ve seen it all! And now, I work with me, myself, and I (and my dog of course) where I can control a bit more of my surroundings in the sense of who I want to spend my time and energy with. Who fuels me just as equally as I fuel them. That to me is a success. And in today’s world, where we have social media telling us where to direct our attention, it is sooo important to touch base with yourself, Marie Kondo the shit out of your life and ask “Does this bring me joy?” and if it doesn’t, replace it with something that does whether that be a job, a business partner, or even friends. Does that mean toss stuff when it gets hard? HELL, NO. But trust your gut and don’t be afraid to say no.
On the flip side, say ‘yes’ a lot too! Recently, I took on a few pro bono jobs for companies that I really believe in. And already more doors have opened and they are doors that align well with my goals.
Please tell us more about your work, what you are currently focused on and most proud of.
As mentioned, I am not a “here is a badass logo, have a nice day!” type of girl. I believe in every moving part of a brand. From the fonts and overall verbiage to the websites and social media campaigns to the event activations… give me all of it!
I always do two rounds of deep dive-style audits where we discuss your hopes and dreams but on a more real level, your struggles, and fears. A lot of companies have never been asked these questions and then end up 15 years into their business incredibly out of alignment with their own mission and their audience. I help with the dirty work so you don’t have to redo everything down the line. And after we get through this part, THEN we design.
I pride myself in being communicative with my clients. I treat them with respect and that includes being transparent (for better or for worse!). I have had a lot of people come to me and say they haven’t talked to their web designer in years and can’t get a hold of them or they hired a designer off Fiverr who went MIA and didn’t provide them with the files they paid them for. It honestly breaks my damn heart. I help regain that trust and a reliable source for them as their company grows.
I have been focusing a lot on clients that aren’t afraid to take risks. They want to live beyond their logo and do bigger things with their marketing and really connect with their audience like with events. Additionally I am focusing on more workshops. Can’t keep me behind a computer screen for long! I will be hosting my second day-long business workshop again this fall called Now Featuring. We discuss all of the nitty gritty parts about business for any level — branding, social media, mental health, scaling your business, legal issues, etc. Literally everything you need to know under one roof.
We wrap up the day with a catered Happy Hour dinner too! Next one is Saturday November 2nd from 9am to 5pm at GRID Collaborative Workspace. www.NowFeaturingWorkshop.com
What do you feel are the biggest barriers today to female leadership, in your industry or generally?
As I said, I have worked in office spaces full of men who think women are there to represent the ‘sex’ of the ‘sex, drugs, and rock and roll’ but I have also worked with all women who get catty and don’t know how to work together. The most success I saw (and still do) has been with companies that had a healthy mix of female and masculine energies. And I say energies because you don’t have to be a man to have masculine energy and vice versa.
When it comes to social media, I feel its a catch 22 on a daily basis. In some ways, it is extremely toxic and adds fuel to the fire of comparison and self-doubt. But on the flip side, it allows us to connect with people all over the world. Everything in moderation, right?
At the end of the day, I think it is important to find a balance for yourself and you’ll find the people that help you be a leader along the way.
There is a David Bowie quote I always reference and while he is speaking specifically to artists, I feel it appeals to a wide range of businesses today, “Never play to the gallery… never work for other people in what you do. Always remember that the reason that you initially started working was that there was something inside yourself that you felt that if you could manifest in some way, you would understand more about yourself and how you co-exist with the rest of society… I think it’s terribly dangerous for an artist to fulfill other people’s expectations.”
- Full Brand Design & Development $2k-3k
- Logo Design & Development $500-700
- Consulting $100 / hr
- Event Production TBD
- Website: www.remickz.com
- Phone: 610-413-6299
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/remickz/
- Facebook: www.facebook.com/BMickletz
- Other: www.linkedin.com/in/beckymickletz/
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