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Conversations with the Inspiring Diana Lange

Today we’d like to introduce you to Diana Lange.

Thanks for sharing your story with us Diana. So, let’s start at the beginning and we can move on from there.
When I was about 14 years old, someone from my friends has installed photoshop to my old, slowly working computer. I found it very entertaining to replace people’s faces on the photos but for some reason, I did not stop right there and learned all these fun special effects this version of the program had to offer.

Long story short, I quickly learned how to do graphic design and photo editing and all of my friends who had DSLR cameras back then were bringing me their photos for retouching. Every time I would have a lot of fun helping them, but also I was always noticing things I would do differently I had my own camera. In 2010, I visited my family in the US for the first time and then purchased my very first and very simple DSLR. While playing with it and carrying it with me all the time, I posted some pictures on social media and… got my first paid photoshoot offer. I got paid $7 and that was the beginning of turning my passion into my profession.
Almost ten years later, I run my photography business both in the US and Russia, travel seven months out of the year and enjoy every single photo I get to take and edit.

Ten years later, there has not been a day that I didn’t take or edit a picture.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
If someone will tell you that their photography business has been smooth from day one and they never had any doubts about themselves – don’t believe them.

Photography industry is very competitive and you truly have to run fast to stay where you are.
Besides physical exhaustion (12 hours weddings with 6-pound camera in your hands and 12-pound backpack will definitely remind you about the fitness) you get to work in a very stressful environment. However, it’s you who has to be this quiet island of patience and tranquility among the rushing ocean of people who are worried about all kinds of things. It’s you who has to make people feel comfortable and happy while you photograph them. It’s your straight responsibility to make sure they are having fun and feel beautiful in front of your camera. You have to be very understanding, very patient, very organized and have your equipment together. Not just have it together actually but also to know how to operate it in all kinds of light and weather conditions.

If you really want to be successful- you can’t do photography just by the way. You have to love it so much that all of these things were well worth the smile on the face of your client when they see their pictures.

So, if you imagined yourself in this glamorous, easy paced life where you get to wake up in the afternoon, do brunches and then meet with the models and shoot, sipping champagne and chatting about new trends on Instagram… you’re most likely won’t make any money. Your speed of work has a straight connection with your income. Just as well as the quality of your work, your communication skills, your taste, your ability to work within the deadlines, your marketing strategy and ability to work selflessly and consistently.

If you just beginning – I do not recommend investing in fancy equipment. Just because you don’t really know what kind of it you truly need. Always shoot raw and watch tutorials on YouTube. We live in great times where you get to study for free without going to school. Information is widely available. Always search for the recognized photographers and invest time in developing your taste. If you have some extra time – it’s a huge thing to go and assist someone big at their shoot. This way you will get to see everything in practice and feel the difference between how you have imagined it and how it really is.

What should we know about Diana Lange Photography? What do you guys do best? What sets you apart from the competition?
Four years ago, I moved to Colorado from Moscow (Russia) and therefore, I had to start my business from scratch again. Our state is a unique place that allows you to photograph practically anything you like and get the footage you would not get anywhere else.

My prime area is wedding photography and my most favorite thing about it is to see my client’s faces when they see the final result.

Last summer, I received a call from the couple who wanted to book their wedding with me and one thing they were really worried about was posing. They pretty much said “Diana, we don’t know if we are good enough for you because all of your pictures on the website look like they were taken with professional models. People just know what to do and all of these candid pictures give us the feeling that we won’t be able to do the same thing… we are naturally not that good in front of the camera…” I laughed so hard. 90% of the photos on my website are staged and posed. So, I feel like that’s my strong side – I know how to create the moment between the couple so they naturally pose for the pictures they want. I know what they want to look like. And I know how to make it happen.

I do not believe in such a thing as “Photogenic people.” I believe that 100% of the pictures that didn’t turn out are the photographer’s fault. And it’s my straight responsibility to provide the photos that will just remind you how pretty and beautiful you are.

What do you feel are the biggest barriers today to female leadership, in your industry or generally?
I tend to think that the biggest barriers to female leadership are in our own heads. I come from a very patriarchal country and most of my life I heard things like ‘You should not do that, you are a girl.”

But the moment I reached the level of the knowledge and skills I thought was good enough to present myself as a leader and to become my own business owner… the rest of the people felt the same and no one has mentioned that I should not be doing something because I’m a woman. It’s our own confidence that makes other people believe us or not. It’s about how natural and organic we are at what we do.

I could totally hype and tell you about all the stories when someone was rude to me or was trying to create the obstacles because they felt like competing with the girl was below their ego but at the end of the day, I was able to overcome it so… was it really a barrier? I don’t think so. If you exist and work in a competitive environment – you face these little challenges along the road. But only you chose how to deal with them.

Pricing:

  • Wedding photography starts from $1450
  • Family and portrait photography starts from $300

Contact Info:


Image Credit:
Diana Lange Photography

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