Today we’d like to introduce you to Hannah Perri.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My story begins back in Chicago. I went to DePaul University and graduated with a degree in Communications. After graduating, I was an office administrator before I transitioned into a career in recruiting where I earned my Professional in Human Resources (PHR) Certification. I absolutely love working with people, relationship building, and networking.
Although I enjoyed recruiting and was part of a great team, I always knew in my heart I wanted to work for myself one day. I came to a point in my life where I started to do a lot of self reflecting. What do I love? What is my passion? Where do I want to see myself in 1, 2, 5 or 10 years?
Candle making started as a hobby for me. A creative outlet, if you will. I always loved burning candles, but didn’t like all the additives and chemicals many of them emitted into the air. I bought a candle making kit and made some candle tins. Right away, I fell in love with the process and how therapeutic it was. I bought some more supplies and made candles as gifts. Everyone loved them!
After many long, thoughtful conversations with my family, I made the decision to leave my full-time job. I took the savings I had and invested all of it into my business. It was scary, but it felt totally right!
Fast forward to present day, my company is currently over a year old and now located in beautiful Denver, Colorado. I have participated in a number of art markets, sell online, and you can even find my candles in a handful of retail locations across the country!
Has it been a smooth road?
Starting your own business is never easy! I was so used to having a team to lean on for support every day. When you start a company, it’s really up to you to research and find the information you need. In order to make this company succeed, I knew I had to learn it all. Marketing, finance, production, inventory management, sales – the list goes on!
I understood the simple concept of posting a picture and applying a filter on Instagram but had no idea the amount of work it takes to manage your own business’ online presence. It has also taken me time to learn how to manage my supply inventory. I like to make everything to order, but sometimes you don’t have enough on hand. How can you avoid that? Still trying to figure it out – ha!
For any woman who is just starting their journey into entrepreneurship, my best advice is to research and network! Understand as much as you can about the product or service you want to offer. When it comes to finances, talk to an accountant right away. This helped me big time!
Find local meetups, talk to people in your industry (or other small businesses), join Facebook groups, chat with someone you meet at an event. You never know who you will meet and how you may be able to help one another. This is definitely the recruitment side of me coming out, but I totally believe it!
One of my closest maker friends is someone who I randomly reached out to on Instagram because I saw we would be at the same event and I loved her brand. We now talk every day and have helped each other through a lot of obstacles that small business owners face.
So let’s switch gears a bit and go into Wrightwood Candle Company story. Tell us more about the business.
I am very proud to have created a candle line that is clean-burning, natural and distinctive. All of my candles are made in reusable containers with lead-free braided cotton or untreated wood wicks. They contain no dyes and are phthalate-free. Each candle is prepped, hand poured, cleaned, and labeled by me personally.
I worked with an amazing graphic designer in Toronto to create a simple, clean logo and label for my line. It was important to me that the design and vessels would be suitable in any home.
As a brand, I am most proud of the beautiful array of scents that I offer. All of my fragrances were carefully selected to create an experience or bring you back to a time or place. I blend a number of them myself as well. The sense of smell is closely linked with memory, probably more so than any of our other senses. I’ve had people tell me that Oakmoss & Acai Blossoms reminds them of their childhood, Nag Champa reminds them of college (always cracks me up), Citrus & Cedar reminds them of their boyfriend. Hearing comments like this brings a huge smile to my face! I love that my candle can take them somewhere else, even if just for a brief moment.
Looking back on your childhood, what experiences do you feel played an important role in shaping the person you grew up to be?
For as long as I can remember, my mom has worked for herself. She loves running her own business and connecting with her customers. It meant so much to me growing up that she was able to be present and had the flexibility to do so. As I started to think long term, I hoped to find a career that would allow me to do the same while also being creative and hands-on.
Currently, my husband is my biggest inspiration. He works in sales and is one of the hardest working people I know. He challenges himself constantly and isn’t afraid to take risks. Although this is my business, having his support and guidance is super important to me.
- 16oz Double Wick – $38
- 10oz Glass Jar – $26
- 9oz Wood Wick – $26
- 4oz Metal Tin – $12
- Tealight Sampler Pack – $10
- Wax Melt – $6
- Website: www.wrightwoodcandleco.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/wrightwoodcandleco
- Facebook: https://www.facebook.com/wrightwoodcandleco
- Other: https://www.pinterest.com/wrightwoodcandleco