Today we’d like to introduce you to Jodie Filogomo.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was a cosmetic dentist for over 20 years. It wasn’t always easy being a woman dentist, and having my own practice. But it certainly taught me a lot about owning a business and having employees. They always say that everyone should own their own business to understand how it works. And now I get it.
When I sold the practice and took a year off, my husband had the idea that I should start a blog. I’ve always loved shopping and putting together outfits. In fact, I used to take some of my friends shopping. You know, the friends that don’t enjoy shopping. It was inconceivable to me that someone didn’t have fun looking and finding new outfits. So I’d go with them, and put together outfits and find new pieces for them.
So when I was researching about a blog and what I could do different, I thought it’d be more fun and more unique to include both my mom and stepmom who live close to me. Then the blog could be about more than just me. Three different decades of women with not only different styles but different body shapes. It’s also a different perspective on the same theme of an idea.
For example for the blog, I like to introduce a theme or item that we all have. Say for one week, we are showcasing white boots. Yet we all wear the boots with different looks and colors. It’s a great way to get unique ideas for what you have in your closet.
It’s really been a great experience once my husband retired and starting taking the photos for the blog. Now we can all be together for the photos, and we also go places. It’s been a great adventure exploring Colorado and our surrounding areas while we take photos for the blog.
I’m also starting a YouTube channel to focus on different ways to wear the same piece. I know, when I help my stepmom shop, she will always ask what she can wear the piece with. So I thought I’d incorporate that into my videos.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I had to laugh at this question. Because I feel like at the age I am now, you realize that there are always struggles and they are what make you who you are.
It may sound silly, but I feel like I learn more from my mistakes and struggles than I do from my successes. While I was practicing dentistry, the biggest struggles were being a boss and dealing with the issues of owning a dental practice. Not only did you have to deal with the everyday issues of patient’s teeth and pain, but you had to keep the practice running well with your vision. Then there’s always the paperwork and office part of the job. I’ve certainly learned to delegate, yet you still need to know what’s going on in your business. Without being too micromanaging. That’s where I had the hardest time. As a control freak, it’s hard not to want to do everything yourself.
Once I retired and started blogging, there were totally different struggles. First, just learning a whole different kind of business. And I do consider blogging a business for many of us. I think it’s good to learn new things, but it takes time. Setting up a blog and the technology behind it isn’t always easy. But it’s a great tool in the end. Then with a fashion blog, it’s all about the photos. So that’s been a huge learning curve too.
My advice for anyone at any stage of the game is to get help. That’s been the hardest thing for me because I grew up thinking I could do everything myself. Yet, getting other people’s opinions and feedback and help can make the road so much smoother.
So let’s switch gears a bit and go into Jodie’s Touch of Style story. Tell us more about the business.
I will say that I am very proud of the relationships I’ve built with my blog and social media. And how I have inspired many women in their looks and outfits.
Most of the older women like myself grew up with a bunch of fashion rules. And once you’ve been told these rules over an over, it’s hard not to let them guide you. But once you see women your own age and type wearing the things that “break the rules”, it gets easier.
I’ve heard time and time again, that women are thankful for my ideas of how to style some piece of clothing differently. Or even just to start wearing color.
Like my tagline reads, “It’s never too late to look great”. And while I can’t know everyone that reads my blog, I have built some friendship with the ones that comment over and over. It’s like having a pen pal. That and along with social media, I’ve met some other inspirational women doing the same thing I am. That’s always such a joy for me.
What do you feel are the biggest barriers today to female leadership, in your industry or generally?
I feel like women are stereotyped as weak and too emotional. I remember when I was growing up, I would never wear pink because it was too girly. And that would mean I wouldn’t be strong enough to finish my goals. I love how women are changing that idea now.
And while I realize that some stereotypes are started with truth, I think we need leaders of all types. It’s not necessarily bad to be emotional. There is a time and place for everything.
And women being weak? Well, that’s the silliest thing ever. Just hang around them for a day, and you realize it’s not true.
- Website: www.JTouchofstyle.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/jtouchofstyle/
- Facebook: https://www.facebook.com/jodiestouchofstyle/
- Twitter: https://twitter.com/jodiefilogomo
- Other: https://www.youtube.com/channel/UCMKq8Qzz_5xEn-DSHl9wk2Q?view_as=subscriber
Photo taken by my wonderful husband, Rob Filogomo