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Conversations with the Inspiring Levin Rutherford

Today we’d like to introduce you to Levin Rutherford.

Levin, please share your story with us. How did you get to where you are today?
I grew up in Texas where there’s plenty of humidity so my skin was always happy. When I moved to the four corners area, my skin started freaking out! It’s difficult for skin & lips to remain supple in the high and dry Colorado landscape where everything wants to suck the moisture right out of you. Not just any skincare line will do! So, I created Serpent Spiral Skincare, a luxurious sensual line of rich moisturizing products formulated specifically for the harshest of environments. My first creation is called Truffle Stix, an organic chocolate edible jumbo size lip & body balm. Most lip balms out there are 75% beeswax and oil and only 25% butter, which is why I was never satisfied with any lip balms I tried. They didn’t hold up to the dryness or last long enough on my lips. Truffle Stix are made from 75% long-lasting rich organic butter. And at the end of the day, we all end up eating our lip balm, so why not make it luscious and edible? I currently have nine different chocolate flavors & natural tints to choose from. Truffle mousse was soon to follow, a whipped edible chocolate body butter that will make your senses swoon! I like creating simple products that serve more than one purpose. For mega hydration, I created Goddess Nectar Face Potion, an anti-aging face serum, and peptide cream all in one. Since moving to Colorado, I have been able to solely focus on my passion for natural beauty. I now have extensive skincare and makeup line featuring over 75 unique products. In today’s fast-paced society, we often forget to take time to nurture ourselves. Serpent Spiral products are designed to bring out your inner beauty and make you shine by inspiring self-love routines and sensuality.

Has it been a smooth road?
I’m the creatrix and founder of Serpent Spiral, a female-owned and operated skincare business. I’ve chosen to single-handedly build a business from the ground up… organically. I.E. without investors. Over the past eight years, I have had to be my own product developer, graphic designer, web developer, product maker, product shipper, social networker, advertiser, & supply manager. Yes, I did it all… and then some. It’s more than a labor of love, it’s a labor of undying passion!

Most days start at 7 am and end at 7 pm… which is crazy I know. But some weeks it’s the only way to tackle the ever-growing task list. Why do I do it? Because I feel that if I don’t make these gifts tangible, I may just explode! Beauty is my mission. I love to create beauty, something beautiful, to make someone feel beautiful and help them express it somehow by bringing it to the surface to be seen… to radiate. And to inspire, through this beauty, a feeling of sensuality, confidence and a positive self-image.

As a teenager, I started out wearing some of the most toxic skin damaging makeup product lines out there. It wasn’t long before I began to notice some not so positive changes in my skin. By age 25, I wished someone had told me to never start wearing makeup. So, I stopped. Not completely. The addiction was real. I wanted to cover up all the damage the makeup had done. But I stopped wearing everything except mascara and lipstick.

Eventually, my skin started to clear up, my pores shrinking and smoothing out again. But it never went back to the flawless skin I had before makeup. Now, I stand on the sidelines, knowing what I know and watching innocent teenage girls slather their faces in trendy glam brand makeup and I want to tell them “Stop! It’s not worth it!”

I feel a duty to inspire all the countless teenage girls who are falling prey to these corporate ads every day. I want to give them an alternative to mainstream makeup and skincare. I want to show them that organic can be not only beautiful but glamorous!

So let’s switch gears a bit and go into Serpent Spiral story. Tell us more about it.
It amazes me how many unnecessary ingredients go into most makeup & skincare lines out there. I feel most cosmetic & skincare products are cut with a lot of fillers that water them down, not to mention the added chemicals, dyes, and parabens, fragrances & petroleum/mineral oils. This is why I pride myself on potent potions with nothing but pure & simple organic ingredients. I would say most of my customers have sensitive skin and are so relieved when they discover Serpent Spiral products. I also pride myself on organic glam! Healthy doesn’t have to mean boring! I want to give women and teens a healthy yet glamorous alternative to the toxic trends.

For good reason, society often focuses more on the problems rather than the opportunities that exist, because the problems need to be solved. However, we’d probably also benefit from looking for and recognizing the opportunities that women are better positioned to capitalize on. Have you discovered such opportunities?
Something magical happens when women work together as a team. I love the soft delicate nature of women. Women have a natural eye for beauty and style, keeping up with the trends and paying close attention to detail. The more I work with women, the more I realize how much creative potential is there and the possibilities for beauty innovation are endless.

Contact Info:

 Image Credit:
Photos by Levin Rutherford

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