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Conversations with the Inspiring Lindsey Gjoraas

Today we’d like to introduce you to Lindsey Gjoraas.

Lindsey, please share your story with us. How did you get to where you are today?
My background is in medical device clinical research and I have degrees in business and economics so I’ve always been drawn to business and the healthcare field. I started learning to code more seriously in 2017 when I enrolled in classes online through Udemy and Udacity. At first, it was just going to be for a side-project but soon after we started, my husband and I launched our iOS app building business in 2018. We started with apps, but I have also branched out over the last year to provide web development for clients as well. When I first started, I wasn’t necessarily looking for a change, but it just became something I had to pursue. It was too fun and too interesting to just do it a few hours a week! By getting into tech, I saw that I could combine all of my life passions into one career: fitness and wellness, advocacy for women, technology and community building. I have so many ideas for apps and love working with people on their websites. I wanted to use my creativity and problem-solving together to make a bigger impact on my community. I have been building our business by continual learning, putting in work on projects to refine my skills, through networking, and most importantly just by showing up each day to do something that means something and that will make a difference.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been a smooth road because web and app development is not easy to learn by any stretch and building a business in a new field is not easy either, but when I think about the biggest struggles, it’s usually on the mental side. As women, we tend to believe we are not doing things well enough, that we aren’t smart enough, and that if it’s not perfect then it’s not enough. I’ve had to overcome these mental challenges by reassuring myself that if I show up consistently and with smaller goals, the achievements will start adding up. It may not turn out as planned, or as quickly as I would like, but it has been so worthwhile to work through the challenges. Learning to code has been the most challenging and the most fulfilling thing I’ve ever pursued. If you are just starting out, always remember that you are doing more than you think and that what you are doing is enough. Some days, you will have more to give and other days you want, but if you keep it going consistently, you will see progress over time. Once you set smaller goals and start achieving them, it is fun to see all the progress you can make towards the bigger goals!

So let’s switch gears a bit and go into Developed by Gjoraas story. Tell us more about it.
Developed by Gjoraas is a web and app design and development firm focusing on technology solutions for a healthier life. We specialize in creating custom, WordPress, or Squarespace websites for the healthcare industry and also work to support women-owned small businesses. We are proud to produce websites that are simple, easy to navigate, reliable and we work with integrity to find the best solutions for our clients so they can present their best work to their visitors.

What do you feel are the biggest barriers today to female leadership, in your industry or generally?
The biggest barrier to me is treating other women as competition rather than allies. The more we can partner together with other women, to learn from one another, and to promote each other’s strengths, the faster we will rise into leadership positions.

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1 Comment

  1. Jill Sandstrom

    May 13, 2019 at 3:12 pm

    This is so very awesome Lindsey, thank you so much for sharing your story. Your future is right at your fingertips!

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