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Conversations with the Inspiring Madison Lavern

Today we’d like to introduce you to Madison Lavern.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
As a freshman in college, I began a home (dorm) yoga practice. At the time, I was pre-med and had no time to make it to a studio more than once a week, if that. Beyond that, I wanted a personalized yoga practice for specific things like hip flexibility and lower back pain. But to get that, I had to spend anywhere between 10 and 20 minutes scouring YouTube and Google, and usually only found 1 or 2 good sequences. I wanted to have different sequences for the same specificity so that my practice wouldn’t become stagnant and boring. After four years of needing this service, still, nothing existed… so I decided to make a custom yoga video app called Yogagen. After two years of being pre-med, I realized that I was in the wrong area of study and switched over to Business Administration and Entrepreneurship despite the stigma that was related to it – people calling it the easy way out, for lazy students who just wanted to party. This paid off immensely. During my last semester, I took an entrepreneurship class and was put in a group that ended up picking my business concept as our final project. Here, Yogagen really came to life. After graduation, I became a yoga instructor and spent a year encountering huge obstacles and setbacks with app development. I needed these things though for the lessons that came with them. Today, two years post-graduation, I am full-time Yogagen app development and planning on launching the app in September of 2019.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Absolutely not. Every day is a little reminder of the advice I was given in elementary school – Roosevelt stated: “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.” Life and success are about delving into the consistent and constant act of learning lessons, usually from your mistakes. You make mistakes by working through challenges. Often, we bite off more than we can chew, and must then change our perspective to see next time, how big of a bite should be taken. Big ambitious dreams can always be attained, but not all at once. Break up your goals into many small milestones. Patience is key, live in the present and listen to your intuition to guide your purpose.

Please tell us more about your work, what you are currently focused on and most proud of.
I am the founder of Yogagen.co and since we are still in startup mode, I’m doing the jobs of about ten different people. My specialty is creative problem finding and solving. I love to help and support others, which makes being a yoga instructor the perfect career for me. The Yogagen app is an extension of all the above and I am immensely excited and proud of it. On a daily basis, I do lots of digital design, photography of yoga poses (many timed selfies), yoga community outreach, goal setting and communication with the amazing folks on the Yogagen team.

Yogagen is amazingly unique and we are pioneering an easy and efficient custom online yoga experience that is a yoga sequence generator. We are the first and only online conclusive, all in one yoga resource that is based upon a Live Yoga Dictionary. This means that every day, I am searching Instagram and the web for new yoga poses that these worlds imaginative yogis create and capture. And every day, I do find new yoga poses that have never been done. I then take these poses and add them to our Live Yoga Dictionary in a complete and consistent manner so that our users can easily find and learn about them. The coolest part about the app at present is that we are the only place that will show you how to use all the yoga props available to the world now – the yoga strap, blocks, wheel, a chair or wall in your house, a tee shirt or scarf, the Bosu, inversion trainer … etc. you name it, we will show you how to do yoga with it. And if we haven’t cataloged it yet, let us know and we will add it in ASAP!

Who do you look up to? How have they inspired you?
No. 1, my mom, she taught me how to see the whole picture of any situation and make educated and intuitive decisions based on the information gathered. She worked in the medical field as the director of a busy and amazing cancer treatment center for 15 years. I learned the importance of leadership and honest communication from her. She was a single mom for much of my life and often had to pick me up from school and take me back to work with her… which I loved. This gave me the opportunity to foster compassion and grow relationships by interacting with the patients, doctors, and nurses of the cancer center. I’m sure that I provided much entertainment and smiles to all of these people, but I was the one who got the most of it. I was treated like an adult, they had me help with tasks, and conversed with me in a way that promoted my intellectual growth at a very young age. Many of these people were women. Doing amazing and wonderful work. The names are numerous. These strong, powerful, and insightful women took me under their wings and helped me learn to fly.

Pricing:

  • When the app is released near September of 2019 you can subscribe monthly for $10, or yearly for $80.
  • There will also be a day pass option for $2.99 a day.
  • Everyone will receive one free, 3-day trial to the Yogagen app.

Contact Info:


Image Credit:
@madisontothemoon

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