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Conversations with the Inspiring Sarah Goff

Today we’d like to introduce you to Sarah Goff.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Ten years ago, when my husband and I were planning our wedding I found that I was drawn to wedding photos and beautiful stationery. While I certainly had no formal training, I did have a passion and “eye” for taking photos (even with a little point-and-shoot camera!).

I spent the next six years as a graphic designer, creating wedding stationery as a freelancer. I was able to quit my “day job” as a lab technician for the USDA and focus full time on my wedding design clients. A couple of years later, I had the opportunity to attend a photography basics workshop hosted by our wedding photographers! The workshop lit a fire under me to learn and improve, and I began offering free photos for neighbors and friends. It was a slow, tedious process: I made a lot of mistakes and much of the time it felt like the learning curve was a sheer mountain cliff.

During these early years, I learned how to file taxes, register a business, obtain photography permits, and run a business. My personality is a self-learner, self-starter. If I’m struggling with a particular skill or concept, I hop on Google until I find the answer.

Two years ago, I closed my graphic design company to focus full time on my wedding photography. It’s been a huge transition. One that has tested and tried me in ways I never could have predicted. I take my photography and business skills very seriously; this typically means an ever-evolving style and a constant learning process.

I am now in my 4th year of wedding photography and am expecting to photograph my 100th wedding this year.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The journey to being an entrepreneur is certainly not a smooth one. I feel like it’s full of trial and error, taking a risk, and making mistakes! While I know more today than I did four years ago, there is still so much I don’t know!

Women who are just beginning the process of starting a business need to allow themselves some grace and patience with the journey. Use the resources around you! There is a wealth of knowledge with other business owners and of course, the internet. Use common sense when it comes to customer service. Don’t be selfish, and don’t get yourself into situations that can turn bad.

Especially in the service field, it’s crucial to have a rock-solid contract for you and your clients. Be sure you are legal with local and state laws, and NEVER get complacent. There is always room for improvement!

What should we know about Sarah Goff Photography? What do you do best? What sets you apart from the competition?
I am a wedding photographer, specializing in mountain weddings and adventurous couples! My heart is with couples, as I feel like I live in a fairytale marriage myself. I relate and feel a special passion for couples who are planning their own weddings. Growing up in Colorado, I adore our state and being able to fuse together beautiful landscapes and couples brings me immense joy.

I create bold and vibrant images and bring in the unique element of creative lighting. Color is my jam and it’s evident in all of my work. I pour my heart and soul into every wedding I photograph! Many of my couples end up becoming good friends and I get to watch as their lives change and grow.

It would be great to hear about any apps, books, podcasts or other resources that you’ve used and would recommend to others.
I’ve found that following other photographers is a great way to grow and be inspired! Don’t be afraid to reach out to them, offer to buy them coffee, and pick their brain.

Contact Info:

Image Credit:
Sarah Goff Photography

Getting in touch: VoyageDenver is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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