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Conversations with Patricia Liebowitz

Today we’d like to introduce you to Patricia Liebowitz.

Hi Patricia, please kick things off for us with an introduction to yourself and your story.
I’m Patty! I’m an Army Veteran and active-duty wife. Mom to two wild & amazing littles. East Coast native (northeast to be exact). Baking was always a hobby of mine growing up, but it wasn’t until almost two years ago as I was starting my transition out of the military, that my husband and my mom encouraged me to take a chance and turn my hobby into a full-fledged business.

Looking back, it was crazy to launch a business in the middle of a pandemic, and some days I cannot believe how much my little dream is thriving!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
It hasn’t always been easy. The first sixish months were filled with a lot of trial and error in terms of perfecting recipes, honing my skills, and promoting myself locally to potential customers. I’m always working on figuring out what sells and what doesn’t. My customers’ word of mouth and recommendations on social media helped give me the exposure I needed as a new small business.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I make all types of desserts/treats, but I specialize in cake pops, cupcakes, and custom buttercream cakes (smash cakes for first birthdays, to be exact). I’m most known for fun themes on Smash cakes. It’s such a special milestone for babies, I love being able to help families celebrate it!

I’m most proud of the fact that I am always willing to learn, to perfect my craft. On any given day if I have the downtime, you’ll find me watching baking technique tutorials and taking notes in virtual skills class. I think my personality and customer service set me apart from others in the area.

The majority of my customers are moms. As a mom, I understand just how special it is to celebrate your kids, and stay flexible. Providing dessert in a theme or flavors the customer loves creates special memories they won’t soon forget, which is my greatest joy.

Do you have any advice for those looking to network or find a mentor?
Get in touch with people in your type of business! To me, there is no such thing as “competition”. The market for desserts is huge, there’s something for everyone. Make friends with people who do what you do, there’s a ton of knowledge and tips/tricks to learn from each other.

Having people in your corner that understand the daily struggles and triumphs help to make what you do worth it. I have three baking besties who I cherish so much, I’m always learning something from them!

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