Today we’d like to introduce you to Shelby Gray.
Hi Shelby, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Beaux began with a gal in a bathtub obsessing over skincare ingredients, smells and all the feels! Being an esthetician for over ten years has really allowed me to use all kinds of products on my skin. Living in the dry climate of Colorado, I have always been searching for the perfect oil for not only my face but also for my whole body. I could not find one I absolutely loved that not only did what I wanted it to do (seal in moisture, tone and help the texture of my skin) but also smell amazing. I’m a firm believer that smells invoke a sensory experience that can help heal and ground the mind and body in the moment and carry on with rituals that we can do in our daily routines.
I can remember specific smells from childhood that pop up from time to time that bring me to a place of such joy and peace when needed. Instead of continuing to spend hundreds of dollars on different oils, I decided to play with making my own! I began first with a face oil. That face oil is now called Beaux Potion, or “Beaux Po” as my followers like to call it! It has become Beaux’s number 1 seller and continues to be gifted and passed on to friends all over the country. Friends and family kept coming back to me for refills and then the sun came up one day and I said to myself I have to share this with as many as possible.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Being a mom of two girls, running a home, the daily grind of life, and now running a business has its challenges a lot of us face. Beaux really was being built during the pandemic because I was homeschooling and well, just home. My oil lab is my second home and the wee hours of the night is where I spent and continue to spend my time growing this business that I believe in. The biggest challenge continues to be time. Time spent to really make this business grow and be in the shops and homes where it belongs. I give so much empathy and love to all the moms who have started and ran business while also raising children and trying to constantly create balance in the home and at work.
Another challenge I faced and continue at times is having consistency in pricing because of the raising costs of all goods. I want to Beaux Supply Co. to always use organic oils that are cold pressed and high quality. Getting consistent shipments and consistent communication from suppliers was and still has its challenges with supply and demand. Being able to really stay true to core values of transparency and communication is something that Beaux never wants to compromise. I work hard to really use high-quality everything and cutting costs where I need to always deliver the best product.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Beaux has grown from one face oil to 6 products. Beaux has two heavenly body oils, an oil cleanser, an eye oil and a body scrub. Each product can be used alone or can supplement any skincare routine. I wanted Beaux oils to also look beautiful on your counter! You want to put your Beaux products on your counters or in shower and not in a drawer!
When it comes to our two face oils Beaux Potion and No. 13, they come in glass bottles with a dropper that you can use 1-2 drops in your palms. While in your palms, do not be afraid to take the time to close your eyes and take some breaths into your palms to become grounded and calm before pressing the oil into your face, neck and décolleté. Always apply in an upward motion and massaging oil into skin is wonderful to get fresh blood moving. Do not forget that your face oil is always applied after your favorite serums and or moisturizer. Think of oil as your last step to lock in and love your skin. Beaux’s face oils are an amazing skin prep before makeup as well. I even like to pat a light drop onto my cheeks after I apply makeup or tinted moisturizer. Beaux’s body oils Daybreak and Dusk are beautiful sitting on your counter, or my favorite place for them is in my shower. I love using body oil right after I am done showering while my skin is still damp to lock in moisture then I wrap up in my favorite robe. Again, the simplicity of ritual grounds me daily and nightly. You can also add body oil to you bath. Our cleansing oil is wonderful to use am and pm to remove makeup, sunscreen and the dirt and oil that we can accumulate throughout our busy day. Don’t forget the eye oil! Neroli and Frankincense along with power oils like coffee bean and cucumber has become my favorite Beaux products to date!
Beaux believes that everything we need to sustain our best selves can be found in nature and that there is beauty and balance in ritual. Beaux Supply Co. oils are meant for all skin types and tones, with earthy, evocative scents that calm the mind and nourish the soul while transforming the skin.
What has been the most important lesson you’ve learned along your journey?
Through building this company I feel I am constantly learning daily that it takes a lot of patience to accept that things just do not happen overnight. Extra expenses are also not always necessary when it comes to your business. Sometimes I feel or seem so busy, but it’s not equating to dollars, so I have to reassess my time and efforts constantly. I have really learned also to lean into friends that truly want to help! Without the support of friends and family, Beaux might not even exist!
With love and oil, Shelby.
- Website: Beauxsupplyco.com
- Instagram: @beauxsupplyco
- Facebook: Beaux Supply Co.