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Daily Inspiration: Meet Alana Foy of WNTR ROSE

Today we’d like to introduce you to Alana Foy. 

Hi Alana, thanks for joining us today. We’d love to hear about how WNTR ROSE got started and how the journey has been so far.
WNTR ROSE was essentially born out of my obsession with clean beauty and personal care products, along with my fond appreciation for roses, their scent, and essence. People ask me, “why WNTR ROSE?” Winter roses are resilient shrubs that can thrive in harsh conditions and consist of diverse, delicate, and beautiful flowers. In many ways, these roses remind me of my grandmother, her journey coming to this country, becoming a citizen, and having to face so much adversity. 

To provide some context, my grandmother came to the US from Japan after WWII and married my grandfather. When he passed away, she raised two kids on her own and eventually helped raise my siblings and I. What is so moving to me about my grandmother’s journey is how hard she worked while still finding time for others and herself. She worked in the restaurant and hospitality industry for most of her life and didn’t retire until well into her sixties. While much of her life when I was growing up was routine and included 12–16-hour shifts, coming home in between those shifts to cook dinner for my sisters and I, she somehow managed to take pretty good care of herself. In fact, she had what I would call simple and wonderful self-care rituals and routines. 

When I think about women like my grandmother and my mother, who had such a profound influence on who I am, I feel fortunate to arrive at this place in my life. I have the privilege to take over two decades of personal experience in the beauty, health, and wellness space to create and curate a selection of clean, high quality, cruelty-free, beauty and personal care products so others can find their own peace in the chaos. I also feel tremendously grateful to have a brick-and-mortar shop in Denver where I grew up, a place where I get to contribute to our local economy by selling goods we make and showcasing handcrafted goods from local makers. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
In my opinion, there isn’t a human journey that is completely smooth or devoid of challenges and/or hardships. Growing up in a home with a parent who for a time struggled with addiction and witnessing my grandmother work hard to provide for my siblings and I, wasn’t easy. However, that experience became the catalyst for me to want to heal those familial wounds and what emerged was the cultivation of a kind of inner strength, faith, and determination that propelled me forward, not just in my professional career, but my desire and ability to provide a better life for my daughter. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I think what is unique about my personal story is that I have over 20 years of combined experience in the beauty, health, and wellness space and for ten years I taught Yoga and Reiki in classes, workshops, and retreats across the US. Three years ago, I decided to pursue more creative endeavors and have since opened two small businesses here in Denver, WNTR ROSE being one of them. 

As a small business owner, I don’t think there is something that necessarily sets me apart from others. In fact, there are so many incredible small biz owners here who have made such an impact in our community, and I wholeheartedly believe that we all have something meaningful to contribute. Personally, there is something to be said about getting to know our patrons, meeting tourists passing through, and being able to support other local makers by showcasing their goods in our little shop. 

Do you have any advice for those just starting out?
The best advice I ever received from my mentor years ago was, “respect the process”. In my experience, entrepreneurship/running two businesses has been just that – a process. One that any entrepreneur or small business owner would agree is not a linear path or a “one size fits all” mold. The journey includes highs and lows, taking risks, making tough decisions, going against the grain, following your own instincts, asking for help, working unconventional hours, and taking heaping amounts of action on behalf of your vision. However, the best part about respecting the process for me, especially when it comes to pursuing a creative path and running a business, is that often I reap a reward that includes being able to contribute to a meaningful cause and having the personal fulfillment of making an impact on someone’s life for the better. To me, there is nothing more rewarding than that. 

Contact Info:

Image Credits
Regan Rouse Photography

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