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Daily Inspiration: Meet Jeff Cable

Today we’d like to introduce you to Jeff Cable.

Hi Jeff, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I started off doing photography on the side (while running marketing at numerous tech firms here in Silicon Valley) and fell in love with the craft. After seven years, the photography business grew so large that I decided to make the jump into photography full-time. Part of that success came from photographing local events, but the international attention came from my covering the Olympics. I have now captured seven Olympics for Team USA since 2008 (only missing the Beijing 2022 Winter Olympics due to the pandemic). I still photograph here in the San Francisco area, and cover the Olympics, but have also been teaching on photo tours all over the world for the last 6 years.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I have been very fortunate to have a nice smooth transition into photography with very few stumbling blocks along the way. That was until the pandemic when every shut down. I thought that having three different area of income (local events, photo tours, and Olympics) would almost guarantee me a good income. I figured that if one dropped, another would increase. During the pandemic, all facets of my career stopped in their tracks. And personally things were tough too.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I take photos, and hopefully good ones. 🙂

I do not really specialize any one type of photography, which is a bit unusual in this business. I photograph personal events, corporate events, headshots, portraits, sports, wildlife, landscapes and more.

I am best know as a 7-time Olympic photographer (even though I spend less time photographing sports than I do with other forms of photography.

I am most proud of my work ethic and having reached the top levels in this business. It ain’t easy.

I have also been consistently blogging for 15 years, inspiring others to share the passion that I have for photography.

What sets me apart? I create high quality work and deliver it within minutes. My Olympic deadline is 15 minutes! That means that I have to shoot all the images, go through the 2500 or more, find the best 10, get them retouched, resized and back to the US in 15 minutes!

Are there any books, apps, podcasts or blogs that help you do your best?
I really enjoy listening to “How I Built This” by Guy Raz. I find it really interesting and inspirational.

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