Today we’d like to introduce you to Jeff Schuller.
Hi Jeff, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I’m a freelance creative director/copywriter by day and a singer-songwriter by night (under the moniker J.W. Schuller). I was born in Ohio, spent most of my life in Minneapolis, and moved to Colorado in 2016 to work for a Boulder ad agency. When I was laid off in 2018, I turned freelance and never looked back. I tell people that getting laid off was the best career move I never made.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I spent my whole career working at ad agencies which gave me a wide variety of experiences and I learned a lot from many smart, talented people. But now I feel like I’ve been released into the wild and thrive on the freedom, the variety, and the hustle of being a freelance creative.
Before the pandemic, I was already working mostly from home with ad agencies and clients all over the country. So I feel fortunate that my business didn’t take a hit as so many others did. When I first started it took some time to build up my client base and learn the ropes of selling yourself, how much to charge, figuring out tax stuff, etc. But I worked through it and now stay pretty consistently busy.
I wish I could say the same about my music-making but of course, the pandemic shut down live music and my band never fully recovered. We’ve since been stuck in a rut and have only played one show since things opened back up. But we’re working on new songs and hope to release some new tunes soon under our new band name Rocks & Wildlife. In the meantime, you can find my songs on all the usual streaming places under J.W. Schuller.
Can you tell our readers more about what you do and what you think sets you apart from others?
As a freelance copywriter, I work on all kinds of projects – from TV commercials to websites to coming up with beer names and campaign ideas for Colorado breweries. I’ve always strived to be a versatile writer who can do both humorous and emotional or thought-provoking advertising well.
A recent campaign I’m proud of was with Fortnight Collective in Boulder for Steamboat ski resort. I collaborated with a real cowboy poet to write odes to “The Steamboat Way” of living, where true Western culture rides side-by-side with legendary skiing.
On the music front, people often comment on the wry lyrics and creative musical hooks in my songs. My sound falls somewhere between indie rock and Americana and has been compared to everyone from Wilco, the Kinks, Dylan, the Beatles, Neutral Milk Hotel, and Magnetic Fields.
How can people work with you, collaborate with you, or support you?
You can check out my copywriting portfolio at senorcopywriter.com and my music at jwschuller.com (and on Spotify, iTunes, etc). I’m always happy to talk with brands who need help refining their voice or other musical artists who are looking to play shows together. I also like to mentor aspiring copywriters and share what I’ve learned over my career to help them figure out their path.
- Website: senorcopywriter.com
- Instagram: https://www.instagram.com/senorcopywriter/
- Facebook: https://www.facebook.com/JWSchuller
- Youtube: https://www.youtube.com/@jwschuller
- Other: https://www.instagram.com/jwschumusic/
Matt Alexander and Jaci Reno