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Daily Inspiration: Meet Lindsay and Tom Ludlow

Today we’d like to introduce you to Lindsay and Tom Ludlow.

Hi Lindsay and Tom, so excited to have you with us today. What can you tell us about your story?
Lindsay: Thanks so much for having us back! We’re Tom and Lindsay Ludlow, and we’re partners both in marriage and business. We own Tend Studio, a motion design & video production studio that creates high-impact cultivated content: 2D & 3D animations, live-action videos, projection mapping, and more. We’ve been married for almost ten years, and business partners for nearly four. Tom is the creative mind and works with our design/ production team and I run all things business, from project management to pay the bills.

Tom: Tend was founded on the idea that motion design and high-end video content should be accessible to anyone. So we work with businesses of all sizes. We’ve worked with agencies, universities, musicians, and more to create everything from planetarium films, to social media ads to concert visuals. We use a scalable team of talented freelancers so we can provide experts for our client’s specific needs. I love having new creative challenges all of the time, so it’s fun to work on projects that push me to be on the cutting edge of the arts in new ways every day.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Lindsay: We’ve had to overcome many challenges since starting a business together. We’ve worked through developing our brand and messaging, finding clients, and finding a location for our studio. One thing we continue to navigate daily is how to be partners in work, marriage, and parenting- some days are smoother than others, but we’ve developed some helpful routines, like not talking about work before Tom’s finished at least his first cup of coffee.

Tom: We launched Tend 9 months before the start of the pandemic- we had just gotten into a rhythm with our business and bam! Everything changed on a dime. We lost many projects overnight, which slowed our momentum as a new business. So that was a challenging time for us. But thankfully, we were able to work with Fiske Planetarium on our planetarium film, Forward to the Moon throughout the shutdown, and now we finally feel like we’re back to business as “usual.”

Lindsay: In addition to our pandemic-related challenges, we’ve had to learn on the fly a lot about the business of running a motion design studio. We benefited from working with a business coach who helped us learn how to productize and price our services effectively. Overall, we feel that we’re getting good at collaborating and bringing out the best in one another to create work we’re proud of. We welcome the challenges because they make us more experienced and able to support the next client even better than the one before.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Tom: I’ve been a computer artist all my life. I got into Photoshop in high school and fell in love with motion design shortly after. I graduated from the Art Institute of Colorado (RIP) with a degree in Visual Effects and Motion Graphics. and went on to create both personal art and commercial work for agencies and gaming studios. In 2019, we founded Tend Studio.

Lindsay: Tend is a motion design & video production studio focused on delivering 2D & 3D animations, effective videos & live experiences. We use 2D & 3D animation to create dynamic experiences that spark audiences’ imaginations.

Tom: We’re filmmakers, and love to tell stories that blend motion design with high-quality video production. Our most recent film, FORWARD! To the Moon, is a planetarium film that was created in conjunction with CU Boulder’s Fiske Planetarium, and is now being shown in 170+ planetariums worldwide.

Forward to the Moon recently won best Colorado Dome Short at Horsetooth International Film Fest, and is currently being featured at Porto Post/Doc film fest in Portugal. Recently, we worked with Colorado Public Radio on a really fun internal animation. It was an honor and a pleasure to get to partner with their audio team.

Lindsay: Currently, we’re at work on a series of 3D animated videos for Connect for Health Colorado, our state’s open insurance marketplace. As Connect for Health CO subscribers ourselves, it’s been fascinating to help them create data-backed animations geared at supporting Coloradans and their quest to live life to the fullest. One of our favorite art forms is projection mapping. We design, create, and produce animated and live-action content mapped onto buildings and natural formations such as Red Rocks Amphitheater.

Tom: In addition to the artistic work we do daily through Tend Studio, I also create 3D animated NFTs under the moniker Denver Donkey. Diving deep into the world of NFTs, cryptocurrency, and web3 has been quite the adventure these past few years and has opened more doors than I ever imagined, both with art and business opportunities. For example, you can see some of my work in the Tripp VR mobile app.

Lindsay: As far as what we’re most proud of, we’d have to say it’s building a career working together in a cutting-edge industry that we both love and respect.

Can you tell us more about what you were like growing up?
Lindsay: It’s funny, growing up we were both very much into things we find ourselves doing daily now. Tom loved cartoons and computers. And I almost always had my nose in a book and I loved writing short stories and poems.

Tom: Now I spend my days creative directing and creating art and Lindsay writes our copy and manages projects. We feel fortunate that we found a way to carve out roles for ourselves that are great fits for our personalities and skill sets. We also both have entrepreneurial parents- my mom owned an interior design store in Greeley, and Lindsay’s parents own Main Street Gallery in Carbondale.

Lindsay: We’ve both admired our families’ decisions to follow their passions and bring beauty to their community, so in a way, you could say we followed in their footsteps. We also still frequently turn to them for business advice.

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Image Credits
Chad Weber

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