Today we’d like to introduce you to Michele Dillon.
Michele, we appreciate you taking the time to share your story with us today. Where does your story begin?
Why be a running coach when there are so many others out there? Well for me, it was simple. There seems to be a saturation of coaches that are elite and competitive (think placing in the top 3 in races) but not a whole lot of coaches that are amateurs. Ones that run middle of the pack but are still very much passionate about running and introducing people to running. On my Instagram platform @missshellshock, I had a lot of people wanting to ask me questions about running that might seem “silly” or “stupid” to faster, more accomplished runners, but because I had a less intimidating albeit radiating joy for running; they felt they could ask me. That’s what made me feel like I had something to bring to the community. Experience and passion for the sport and a place to ask whatever question about running and adventuring, regardless of how you think it might sound. To be a cheerleader for those that don’t as easily get out the door for their workout or maybe don’t know where to begin.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Ha! It’s been a nonlinear road, I will give it that. When I first started coaching in April of 2019, over the course of that year I took on 15 clients. That was way more than I had anticipated gaining in my first year. It was exciting and made me feel validated in my decision to do this. Then COVID came along and races got canceled, people were stressed and the clients trickled away one by one. It felt disappointing because I knew that it didn’t have anything to do with my actual coaching but rather the state of the world. To have built something out of nothing and then have it get wiped away with something out of my control was frustrating to say the least. I am still recovering from that setback but the nice thing is that because I do this as a passion project and not my full-time job, it allows me the time to reset and build again. I’m very grateful for that.
Can you tell our readers more about what you do and what you think sets you apart from others?
I am an RRCA Level 1 Certified Running and Adventuring coach who specializes in beginner runners in both the road, trail, and mountains. I think what sets me apart is that I build a personal relationship with each of my clients. They aren’t just my athletes. They are my friends that I want to see succeed at all times, even if they are no longer coaching with me. My athletes will never be “just a number” or “a paycheck”. I coach because I love seeing progress and helping motivate people to find their joy in running and adventuring.
Do you have any advice for those looking to network or find a mentor?
I have never been a great in-person networker and because of that, I thought doing something as large as starting my own business would be difficult. Thank goodness for social media though because it allows you to network online and meet all sorts of people that can connect you to the places and people you want to be connected to without having to deal with the normal social anxiety of event situations. I am outgoing and can make the best of a social situation but an introvert at heart if the choice is in front of me.
- $130/month for one on one coaching
- $40 for a 12 week one-time personalized training plan
- Email: email@example.com
- Website: https://missshellshockruns.com/missshellshock-coaching/
- Instagram: @missshellshock
- Facebook: https://www.facebook.com/MissShellShockCoaching/