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Exploring Life and Business with Brynna Wilson of Citrine and Gold

Today we’d like to introduce you to Brynna Wilson.

Hi Brynna, so excited to have you with us today. What can you tell us about your story?
I have been one to have many different jobs throughout my life. I’ve enjoyed all that I’ve done but I had trouble picking one “thing” because I naturally enjoy many different areas of life and work. I have also felt for most of my adult life, that I have some sort of purpose that I need/want to fulfill but struggled to find what it was. While working at REI as a bicycle mechanic, a friend of mine introduced me to the financial industry and suggested I could be very good at it. My first instinct was “absolutely not” simply because I felt as though I would not have the knowledge or the personality for the industry. As an introvert, it was intimidating to think about having to make phone calls, have meetings, and put myself out there in order to succeed.

After thinking it over, I realized that I would enjoy the problem-solving of the work as well as had an interest in how to make money work for me since I was in high school. I had invested in real estate starting at a young age and wanted to continue learning how to make more money. After doing a lot of self-work, I became aware that I have a knack for explaining difficult or new ideas simply for others to understand. I enjoy sharing what I know and teaching others so that they can then find a better life for themselves whatever that looks like for them.

I have found in this business and industry that I have found my purpose and passion. While starting a business and new career over five years ago has not been easy, it has 100% been worth it. I get to use my superpowers of listening, empathy, and introversion every single day. I get to have deep, impactful conversations with my clients to create amazing results even within short periods of time.

We all face challenges, but looking back would you describe it as a relatively smooth road?
As I mentioned before, it has not been a smooth road by any means. I love the pictures I’ve seen on social media about business ownership. Thinking it’s a straight line but in the end, it’s actually a line that has curves, zig zags, goes up/down, forward and backward. There are days where it’s easy and other days where it feels as if I cannot do anything correctly. I recently heard Ally Love speak at a conference and she said something that I will never forget as a business owner. She said, “the story doesn’t get easier, we get stronger and more aware”. When we get bigger in our business, have more places to be and things to do, people to help, we think after time, it will get easier. It doesn’t get easier as we add more to our plate but we do make decisions faster, understand what works and doesn’t for us, have more capacity for new things.

I have struggled with confidence, feeling good enough and smart enough, wondering if people will like me, and wondering if it will ever work out. I can’t say that I’m completely over some of these struggles but I do know that I am more aware of my feelings so I can handle them in the way that works best for me to get through them faster.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At Citrine & Gold, we like to focus on what is called behavioral finance. What this means is that while we can help people with the logical side of finances and money, such as investment accounts and retirement, we also get to help with the psychological and behavioral side. The habits and mindset that people have around money. We enjoy bridging the gap between these two areas of money because money can be very emotional and unless we change our behaviors and mindset, we won’t make lasting changes on the logical side.

We offer many different avenues when our clients would like to work with us from one on one to groups, to worksheets and a full financial plan. Every person is different so it’s important to have something custom for what you need as opposed to what is cookie cutter. Our core values are authenticity, connection, and creativity and we hope to bring these to each interaction with our clients.

What do you like and dislike about the city?
Being a Colorado native and Denver native, I love being able to live in a city and having nature so close by to do all the different activities. While Denver has changed over the years, the mountains are still there and available to explore. I enjoy having new restaurants to try and new neighborhood coffee shops.

With the influx of people into the city, I have come to dislike driving more as traffic continues to get more and more congested. I also wish that we had better city transportation in order to create more efficient mass transit.

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Image Credits
Andy Schumacher

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