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Exploring Life & Business with Dustin Gagne of SMASH*IT Breakroom

Today we’d like to introduce you to Dustin Gagne. Them and their team share their story with us below:

SMASH*IT Breakroom was started by two brothers Dustin and Drew. Drew originally discovered the break room (sometimes called Rage Room) trend in Australia where he did something similar, yet on a smaller scale. It was more like batting cages where you had a small room, would set up a glass on a tee, and then destroy it. When he returned from his trip, he told Dustin about it and they immediately started researching. See nothing like a break room in Colorado they decided to open in 2019. However, instead of being small, they wanted to be big. Larger rooms, multiple rooms, multiple people per room, larger items to break, bigger tools, etc. 

They found an older building near Evans and Santa Fe in Denver which was previously meatpacking facility. The old walk-in freezers were then converted into 3 wrecking rooms plus storage. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The two main obstacles we’ve faced have been market awareness and COVID-19. The first being market awareness, due to the relatively new trend of break rooms many people just don’t know companies like our exist. We’ve been open for over 2 years and everyday people still tell us they’ve never seen anything like it. 

The second being COVID-19, we were only open for about 6 months before we were shut down. Being so new, and heavily reliant on tourism made the recovery long and slow. Where we were fortunate was that we could still accommodate very small groups. We opened just one room up and family/friends could come in their respective pods to come break stuff. The pods would never cross paths. We were able to safely provide a fun, stress-relieving activity during a time when tensions were most high. We’ve worked with first responders, nurses, teachers, therapists, and many other community partners to provide a fun safe way to relieve some stress. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
We are full-service experience – We provide all breakables, do all the setup, provide safety equipment, wrecking tools, and when you are done, we do all the cleanup. We take care of everything! 

Safety – We have a big focus on safety, we require long-sleeve shirts, long pants, closed-toe shoes, hard hats, gloves, and safety glasses in our wrecking rooms. 

Upcycling and Recycling – All of our products are items that are often already on their way to the landfill. We partner with many local businesses including thrift stores, junk removers, liquidation, etc. With our partners, we intercept those items to give them one final life. We also partner with waste and recycling companies to recycle our electronics, glass, and plastics after they have gone through the break room. We also accept donations from anyone with stuff to give. 

Second Location – November 2021 we open a second location at 3400 Industrial Dr. Broomfield, CO. This location will be slightly larger and will eventually feature 5 wrecking rooms plus a drive-in bay to possibly destroy cars and other larger items. 

What sort of items can you break – We focus mainly on breaking glassware (cups, plates, stemware), electronics (coffee makers, toasters, printers, keyboards), and wood furniture (chairs, doors, dressers). These items tend to be the safest and most satisfying items to break. We also allow people to bring their own items to break if they would like! 

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
The biggest lesson we a have learned is that anyone can make a difference. While we may not have been on the front lines saving lives, our support of medical professionals and other front-line workers makes those professionals better. Working together we can make an impact on bringing life back to normal. 

Contact Info:

  • Email: smashitbreakroom@gmail.com
  • Website: www.smashitbreakroom.com
  • Instagram: @smashitbreakrm
  • Facebook: @smashitbreakrm

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