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Exploring Life & Business with Justin Johnson of DreamisGrind

Today we’d like to introduce you to Justin Johnson. 

Hi Justin, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I’ve always had a passion for music that started back when I was younger, I started making beats when I was in college at Temple University and continued to create different melodies still until this day. For a period of time, I lived in LA playing Arena football, where I met an owner of an entertainment management company Vanzil Burke, who inspired me to take the next step. Instead of just creating, I wanted to help manage artists which transitioned me to kick off my LLC DreamisGrind back in 2014. The company started with one goal in mind and the vision expanded over the years. We organically evolved into a talent agency focusing on music, events/concerts, reality tv, and comedy. I love what we do and we believe in our community.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road, anything that is worth doing well takes time and you learn by trial and error. You go through alot of growing pains and a lot of moving parts that people do not see when you start and grow you business. One of the huge struggles is to brand yourself in a very competitive market in a city that is still hasn’t taken off for its entertainment nationwide. In this industry, ego tends to get in the way for collaboration which can make it difficult to work well with people as well as maintaining trust in relationships.

Thanks – so what else should our readers know about DreamisGrind LLC?
Dreamisgrind is a creative production company committed to bringing the most innovative and top-quality entertainment. The name Dream Is Grind symbolizes the process artists, athletes, and entrepreneurs experience while pursuing their dreams.

I decided on Dream Is Grind because I felt like it represented pushing hard towards your dream. If you have dreams or goals, you have to grind hard to get them. Grindin’ means everything you do with your time has a purpose, and it is a process to achieve your version of success. I live by that motto because hard work and dreams don’t come easy and I love the name because it influences people to be a better version of themselves. I took a jump at DreamisGrind and it’s been rewarding to achieve some success…but we have a long road ahead and major dreams to accomplish. I wanted to create a business that is fun, has purpose, and that is relatable to everyone.

I specialize in creative ideas, productions, concerts, events, leadership, and bringing top talent together to make something special happen. I am most known for my subsidiary, Kush Groove Denver. Kush Groove Denver is a dynamic concert produced by my colleague Keith Komedy and I at various venues throughout the Denver Metro. We wanted to create a show that is different, showcasing talent but in a unique way with extras. For example, when I started that series in the Meadowlark basement, we had a saxophone player combined with the DJ creating a true musical experience. We’ve also had violins, dancers, a cello player, etc. to continually give an artistic vibe. If you come to one of our shows, you can expect Dream is Grind to provide a diversified experience. We created this platform with the goal of showcasing unknown and underrated Colorado talent and bringing people together. In addition, it was our goal to foster the culture of collaboration. We are happy to have seen so many great collaborations and relationships come out of Kush Groove Denver. I am most proud of never giving up on my vision and taking Kush Groove Denver to a national level, it’s taken a lot of work but it’s only the beginning, 2022 should be an explosive year for us.

In terms of our brand, services, and offering, we provide the following; project management, event planning, concert productions, hosting, music production, comedy, logo design, web design, photography, video production, and more.

How can people work with you, collaborate with you, or support you?
Please reach me directly at


Contact Info:

Image Credits:

Bakers Media
Riley k Photo

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