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Exploring Life & Business with Savannah Nelson of Sunshine Creatives

Today we’d like to introduce you to Savannah Nelson.

Hi Savannah, we’d love for you to start by introducing yourself.
For as long as I can remember, I’ve loved to write. Whether it was hand-stapled booklets in first grade, love notes in high school, or essays in English classes, I’ve gravitated toward creating and sharing stories. In college, I thought that a ‘practical use’ of my English degree could be a path in journalism, so I dove into reporting and editing, and publishing. I loved my time leading my university’s paper, and my stint at my hometown’s weekly press.

Post-graduation, I transitioned out of journalism and into the world of public relations. I spent many valuable years working with tourism destinations in Colorado and helping to share the magic of mountain towns and attractions, while also freelance writing on the side and blogging recreationally with my side project, Sunshine with Savannah. When COVID struck in 2020 and tourism was at an all-time low, I took a chance on myself and started my own writing business.

Since then, I’ve grown and cultivated a successful company with Sunshine Creatives. I’ve worked with incredible clients from several different industries, providing them with blogs, newsletters, social media, branding, and other marketing services. From insurance agencies to artists to real estate agents to travel magazines and beyond, I’ve been honored to share the stories of small businesses making incredible strides within their communities.

In addition to running a business, I’ve also recently rekindled my passion for writing for creative writing. “Sunset on a hill,” my latest flash fiction piece, is set to publish in this winter’s publication of The Monarch Review literary journal.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Choosing to jump into a career in public relations after years of training and education in journalism… was a deviation from the plan I imagined for myself. Living in rural Colorado didn’t have many career opportunities for me, but I was able to wiggle my way into a small firm and learn from experts in the field right out of the gate.

But most of all, starting my own business amidst a global pandemic was a defining struggle and where I pinpoint a tangible transition in both my life and my career. It very quickly became a “sink or swim” moment: I decided to dive in, throw away the lingering imposter syndrome, and decide then and there that I would be successful with this pursuit. With a fresh mortgage and a new puppy, I really couldn’t afford it otherwise.

I knew my skills and what I could offer and just had to figure out how I could market myself to potential clients. This was also tough, again, given the pandemic economy that shaped how small businesses were spending their money. I like to think that Sunshine Creatives is the product of grit, determination, and the realization of worth—of both myself and the power and need of storytelling and connection on all levels.

Alright, so let’s switch gears a bit and talk business. What should we know?
Sunshine Creatives is a content creation company that specializes in writing services, such as newsletters, website blogs, rebranding, and social media (plus many other marketing needs). I work with other small businesses, across all different niches and industries, and sectors. The primary goal is to bring connection with clients (or potential customers) into focus.

I’ve worked with real estate agents, artists, political campaigns, dentists, fitness instructors, wedding planners, hotels, photographers, insurance companies, and more. If there’s anything to note, it’s this: not everyone is a writer. (Or a social media expert. Or a graphic design expert.) And that’s okay! It’s okay to hire something out so that you and your employees can focus on running your business to the best of your ability.

Adding another expert into the mix allows you to focus on doing what you do best, without sacrificing the extra quality and care, and connection. I pride myself on being affordable, flexible, professional, and one of the very best at what I do, backed by years of professional writing, editing, and marketing experience.

If you had to, what characteristic of yours would you give the most credit to?
Perseverance. It has been critical to keeping moving forward, even when stillness seemed the most comfortable and safe.

Contact Info:

Image Credits
Drop Anchor Photography, Glenwood Springs Magazine, and Sunshine Creatives

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