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Hidden Gems: Meet Alexa Elliot of Colorado HomeFront

Today we’d like to introduce you to Alexa Elliot. Them and their team share their story with us below:

Niibeis Alexa Elliot is her full name and she goes by Alexa. Niibeis means singing women in Arapaho as she is Native American.

Niibeis Alexa Elliot bought her first house at 21, she realized she wanted to help other people experience that same thrill and financial freedom that comes with owning a home

By age 24, she saved up enough money for the necessary training to become a realtor and to get her through the first year or two it would take to build her business, Colorado Home Front, a residential realty firm based in Castle Rock Colorado, a bedroom community just south of Denver.

In the more than two decades since starting her business, Alexa has grown the company to $55 million in annual sales, earning numerous awards along the way.

Accomplishments Include:
2019,2020,2021,2022 5 Carat Diamond Winner- South Metro Chamber
#1 Individual Buyers Agent by transaction sides in Colorado
Top 10 of all Agents in Colorado 2019- Colorado has over 40,000 Agents!
1 of only 10 Agents on American Dream TV
Recognized as one of the Top Women’s Entrepreneur “Women who Rock” WBENC Women’s Business Enterprise Council.
#1 Agent in Highlands Ranch For Several Years
Top 500 Agent in the Country and in Colorado Tom Ferry Awards
Recognized in Top Agent Magazine
Experience in Franchises she has owned Real Estate Franchises, Food Franchises, and been a part of taking several companies public

Even so, she credits her humble beginnings on a reservation in Wyoming and later with her adopted family in Los Angeles with instilling the entrepreneurial spirit she’s leveraged into her career in real estate.

“My adopted parents didn’t have a lot of money so if I wanted anything, I had to work to pay for it,” Elliot said. “I worked since I was about 11 years old scooping poop at the pony rides.”

Elliot confesses to attending “almost every ‘be your own boss’ course I could afford” along her journey to start and own her own company.

“One thing I learned is that if you want to be successful and get the things you want in life, be an entrepreneur. Working for someone limits you in most cases,” she said. “I wanted to spread my wings and fly.”

Elliot said her business treats buyers and sellers as investors first, seeing real estate as one of their largest assets. The goal goes beyond just selling a house, to focus on helping buyers build wealth.

“We help clients with estate planning, asset protection programs and wealth building. We show every client — even first-time homebuyers — how to build wealth and save thousands in interest with accelerated mortgage payoffs,” she said, noting that “it does not make sense to invest in other investments” when buyers are paying so much in interest at the start of their mortgages. “We help our clients cancel this debt faster.”

ADAPTING TO SUCCEED
Yet despite offering valuable, potentially life-changing advice to homebuyers, Elliot said many people devalue the services real estate agents offer, even viewing them as unnecessary. According to Elliot, real estate agents offer valuable expertise that buyers and sellers won’t have access to otherwise.

“That is why we had to add services that help clients with strategies, better legal contracts, save them money, and protect them from mistakes. We have had to adapt for what clients are willing to pay for, like contract work, finding buyers, and getting them the best offers in the fastest time possible,” Elliot said. “Buyers want us to find the best deals and help them with the buying process so they don’t lose money. We look at ourselves more as real estate consultants with real estate licenses than just an agent.”

Elliot described an industry-wide consolidation among large nationwide firms as her company’s “greatest hurdle.” To stand out against those behemoths with their deep pockets, Elliot is developing a new agent-owned advertising co-op to better compete with the larger online firms.

“This is a new concept as all the agents work together to get leads, making us more powerful and everyone gets a chance for ownership (in the co-op),” she said, adding that the goal is to pool budgets to make larger marketing grabs, which is especially crucial in such a hot housing market as the Denver metro area.

We are also starting to look at Blockchain Technology for our clients to increase transaction security and make transactions faster and more secure for the future.

Despite being at a disadvantage, Colorado Home Front’s business has held up so far this year, even with a slump stemming from the COVID-19 pandemic. The company has closed on 70 homes in 2020, just slightly behind the pace of last year, when the company completed 104 sales, Elliot said.

As well, Colorado Home Front has worked to adapt to a new set of standards amid COVID-19.

“Our team prides itself as a digital real estate firm as clients can list a home online with several options to save money on the listing fee. We will even drop off the sign and lock box for a no-contact transaction and have a VIP mobile office van, so we can handle transactions outside your home. With technology we can almost buy and sell a home completely online,” Elliot said.

ADDING INSPIRATION
Elliot hopes her story can be a model to other Native entrepreneurs – many of whom don’t receive the same acknowledgment as members of other minority groups, she added.

“I think one of the biggest problems is we don’t have a lot of people to look up to in the business world. In most cases, people can name famous people in every culture but ours,” Elliot said. “I’m trying to change this and so are many other Native business owners but we don’t get much press or help. We don’t want anything given to us, just the same news, press and partnerships with business others enjoy.”

To that end, Elliot and her team host an internship for Native American students interested in real estate.

“Hopefully someday when someone asks to name a successful Native American businesswoman, they mention my name so future generations will have someone to look up to,” she said.

Colorado HomeFront Launches VIP Van Mobile Office services for VIP Clients and for Limited Contact Real Estate Transactions

(Location, date) Colorado HomeFront is excited to announce the launch of a new VIP van that serves as a mobile office for VIP clients (which are all our clients) and facilitates limited contact real estate transactions. This van will pick clients up at the airport so they can enjoy a seamless process when traveling to look at potential properties. Additionally, the van is useful for circumstances in which clients need to limit in-person exposure, as real estate services can be handled in the vehicle. This versatile van service is revolutionary for clients in the Denver, CO metro area, as well as Naples and Cape Coral, FL.

Real estate purchases are high right now in Denver, CO, Naples and Cape Coral, FL. Clients fly in from all over the world to look at properties in these areas to use as their primary residence or investment property. With a van service to pick them up from the airport and drive them around, the process of looking at homes is seamless as they no longer need to arrange car rentals nor deal with the stress of navigating a new city.

The VIP van service is also advantageous for clients or their relatives who have medical conditions and can’t have people walk in and out of their homes. Works great for High Risk of Covid-19 exposure as we leave the door open for good air circulation. 61 million adults in the United States live with a disability and this new service caters to these individuals. Colorado HomeFront utilizes robots and drones to take images of properties from afar and can take care of the paperwork from the van. In-person showings can then be arranged after a contract is agreed upon, to significantly reduce foot traffic and give clients peace of mind they are protected.

According to Colorado HomeFront owner Alexa Elliott, “We are excited to add this van service to our company and all our clients will benefit from this new offering. We strive to serve our customers with the best services and constantly innovate to ensure the process of buying or selling a home is seamless and convenient

About Colorado HomeFront: Colorado HomeFront is an award-winning real estate company that assists clients and investors to buy and sell properties. With experienced agents available to facilitate the process, this is a top name in the industry. The brokerage helped move 1,500 first-time home buyers in the Denver Metro Area and is #1 in its division within the State of Colorado.

For more information visit www.coloradohomefront.com.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I have been thrown several market turns at least two and now this market. It has helped me become more rounded and to include investors as clients as well as becoming a foreclosure and short sale expert to help clients in those situations with over 380 transactions over 26 years. This helped me during the tough times.

What sort of changes are you expecting over the next 5-10 years?
Yes, we are one of the only few real estate companies adding Blockchain services and AI learning to help our clients have more secure and faster transactions as well as helping them find the perfect home.

This will change how selling and buying a home will be done in the future. Also, VR headsets and Web 2.0 will allow you to physically walk around in a home without ever entering it which will help our clients with medical conditions in the future with 3D Tours.

Pricing:

  • 1% to 2% in most cases

Contact Info:


Image Credits
Alexa has written several books. Van photos are ours and picture of her on her ranch.

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