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Hidden Gems: Meet Brian De Groodt of Dispatch Custom Cycling Components

Today we’d like to introduce you to Brian De Groodt.

Hi Brian, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
At Dispatch Custom Cycling Components, we give our customers to make their bicycle the only version of their bicycle in the world through small parts customization. Most of our customers create their own custom headset stem cap for their bikes to remind them of important people, moments, or to have a laugh while they are out on their rides. Dispatch started as an offshoot of Siren Bicycles, which is a bicycle frame company I also own. We started with some small parts, and before you knew it, we were getting known as the bicycle parts customization company, which was awesome! I started Dispatch Custom Cycling Components because I was tired of bland. When I wasn’t on a bicycle as a kid, I was on a skateboard in a park or backyard somewhere. Skateboarding and cycling have a lot in common to me, but one thing the cycling world seemed to be to me was homogeneous–and that certainly can’t be said of the skateboarding world.

With Dispatch, I’ve sought to bring more of the skate ethos to cycling. I have hundreds of emails exchanged with our customers, and the stories they share are far less about crushing on some Tour de France personality and more about their individual stories. Stories of recovery, mental health, basic transportation, sessions at the local park, riding roads with buddies for decades, shedding hundreds of pounds. That sort of real stuff. Relationships, individuality, slaying demons. When I wasn’t on the bike or skating as a kid, I was in the water, surfing and cutting school. I usually had a copy of some mixtape playing in my Walkman that had the Dead Kennedys, DRI, TSOL, Minutemen, Black Flag, that sort of stuff. That culture informed my ideal cycling brand, and I work tirelessly to get it right here at Dispatch. As I like to say, Dispatch is the anti-cycling brand: Less Posh. More Punk!

We all face challenges, but looking back, would you describe it as a relatively smooth road?
Not always, but what’s worth doing isn’t necessarily always a smooth path. Being a physical product company and a solopreneur business, it can hard to step away. For instance, after being locked down due to the pandemic, I really needed to get away for my own mental health. With orders always coming in and no employees, the struggle was real. However, I was able to leverage some direct communication with my customers and shared with them in very open and honest terms what I was doing–a two-week ride on my motorcycle across the U.S.–and that their order would take a little bit longer than it might otherwise. (Historically, all orders ship in under 72 hours.). The support from my customers was unbelievable, and it made every mile that much sweeter. That said, when I returned, it took me two weeks to dig out! It was well worth the tradeoff, and the customer messages were just amazing. It totally reinforced my belief in the cycling community as the best of them all.

Appreciate you sharing that. What should we know about Dispatch Custom Cycling Components?
At Dispatch Custom Cycling Components, we’re different by design. We stand at the intersection of individuality in life and passion for the bicycle. We believe in embracing and enhancing the concept of individuality. We stand for the unique. We ride for the individual. Based in Longmont, Colorado, right inside Boulder County, the epicenter of all things fitness, fun and cycling. We ride our bikes everywhere! For fun, sport, food and beer! Every component we customize we admire before carefully packing it up and sending it off to you. We hope you’ll love your customized bicycle component as much as we enjoy making them.

How can people work with you, collaborate with you, or support you?
Lately, a lot of our business has been with race and event directors. Instead of handing out the medals you usually see at these events, participants get a headset stem cap that’s a functional memento of their day. These are always fun because I have a drawer full of those neck medals, and I’m not really narcissistic enough to hang them on a wall–so having a cool stem cap on my bicycle is fun and functional. I’m always looking for graphic artists up for a challenge. The form factor of a headset cap requires a little more creativity than your usual project, and it’s always fun to see the ideas talented artists come up with. We also work with many bicycle frame manufacturers on their custom builds as a “crown” for their customer’s new bicycle.

Contact Info:

Image Credits
JMV Digital

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