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Hidden Gems: Meet Franklin Escobar of Pupusas Familia

Today we’d like to introduce you to Franklin Escobar.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I moved to Boulder in 2010 and I came to the market as a customer a year later. I became fascinated with the way that people were enjoying themselves with family and friends. And it also reminded me of my home country El Salvador.

In the same year, I got a job at the market for a vendor and continued working there for several years. In 2018, I applied to become a food vendor with my own company Pupusas Familia. I was accepted and began my journey in 2019 as a business owner.

Now I am a vendor at three markets per week two days in Boulder and one day in Longmont. I usually employ about 10 people which doesn’t include.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The obstacles and challenges I faced wore many. Some of them wore getting all the pepper work that a business requires. For example, I needed to get state and city sales tax licenses, a health department certificate and business liability insurance. One other challenge was the 2020 season at the farmers market, after the covid pandemic started business was very difficult because there were many restrictions everywhere and also people were very afraid to be outside around other people.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I think the outlook for the food industry and my business in particular, is very good. There are several reasons I believe this. Nowadays more and more people eat out. And they also like to buy prepared food to cook at home. My business is in a community where a lot of people can afford to do both of these things. In the past, almost four years that I have been in business my reputation has grown and I believe the future is bright.

Contact Info:

  • Instagram: @familiapupusas

Image Credits
Fatima escobar

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