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Hidden Gems: Meet Shelby Stratton of Live Fierce Wellness

Today we’d like to introduce you to Shelby Stratton.

Hi Shelby, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I’m Shelby, I started Live Fierce Wellness after leaving a corporate job because it wasn’t serving me or bringing me joy in life. My husband encouraged me to quit and do what I love SO I decided to fully jump into helping others Live Fiercely through movement. I’m a wife to a First Responder, so our life has always been unique we have embraced this life that we have been called to and we choose to live each day at the moment the best we can because you never know what the day will bring. I’m a mother to 2 miracle babies that are 6.5 years apart a girl and a boy. I live in the duality of a stay-at-home and an entrepreneur.

I start my morning sipping coffee and look forward to it every day and yes the mug matters. I love a good dance party or want to break out dancing while teaching one of my classes. I’m a foodie and plan my day around food. If I’m not home with my kids or family or working, our family loves to travel and you can catch us on a beach somewhere. I decided 2yr ago to truly find something that filled my cup and added to my life and started up horseback riding lessons. I also am an avid water drinker and will usually ask if you have drank enough water today haha.

I’m a Women’s Fitness Specialist and work with women from childbearing years to aging individuals and in between, who are looking to improve their minds, body, and soul through a tailored fitness program. You can work with me in person or virtual, I’ll meet you where you are at in your fitness journey and help you reach your goals! My niches are Pilates Reformer, Yoga, Functional Fitness, Pregnancy/Postpartum, Endometriosis gals, and aging individuals.

I have struggled the over past 10 years with chronic back pain(probably actually since puberty and progressed to 25yr old). This July I finally got a for sure diagnosis of Endometriosis and had Excision surgery and also had a partial hysterectomy too. This has become a passion of mine for helping women find their voice and advocate for themselves. Also increasing awareness of women’s health issues. Through my Endo journey, another Endo Warrior and I decided to help birth a Podcast Endobattery, which I co-host, to help spread the word about Endo and is our Passion Project right now!

We all face challenges, but looking back would you describe it as a relatively smooth road?
The biggest obstacles/challenges for me probably have been a mental game for me, questioning if I’m doing the right thing and if this ‘is’ the path I should be on. Our mind can do silly things and I try not to go down that rabbit hole often, which is a little TMI(it is usually during the Luteal Phase of my cycle, which if you don’t know about the different phases of your cycle might be time to dive into that), but when my mind decides to play tricks on me I just go back to my values and mission and keep trucking forward.

Yes, sometimes easier said than done, but I remind myself where I have come from and where I want to go and give myself a little pep-talk to reach out to a friend to do so! I’ve also put myself out there with my business partnering with local businesses to help others find movement in their life.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Live Fierce Wellness was created to empower women to live a life they love through interpersonal relationships, fitness, holistic health, and wellness. Currently serving Northern Colorado and online clients. I am a Fitness Instructor with over 11 years in the fitness industry I have a degree in Health and Exercise Science and I am certified to teach Yoga in many styles to include, including Hot, Vinyasa, Sculpt, and Restorative.

I am also certified in Pilates and PYLA on the reformer and mat. I also am a Pregnancy and Postpartum Athleticism Coach. As a continual learner, I have done other certifications and courses in fitness, social media, personal development, and marketing. With my extensive background in many different fitness disciplines and my journey of finding out I have Endometriosis, which acts like an autoimmune disease, I can meet so many different people right where they are in their fitness journey.

From young aspiring athletes, and women in their childbearing years, to aging individuals working to maintain their minds, body, and spirit. I have the background to help meet those where they are and watch them build more self-confidence and strength through movement. I’ve also been a part of 2 retreats leading breath work and yoga and what a joy that has been being able to collaborate with others AND help people see the benefits of breath work and movement in their life.

Getting to where I am today has been a total blessing. I decided to fully take the leap of faith and go out on my own last November with private and semi-private Pilates classes and Community Collaboration Fitness Classes in Fort Collins and Windsor. With taking that leap last year my business grew over 212%, and I was in tears when I did the math after seeing a post I did on Social Media looking for clients last December. There have been a lot of mountaintops and valley moments over the years, but being where I am today and the encouragement from those around me has been so humbling.

This fall another business idea was born, the podcast that I co-host called EndoBattery- Charging Your Life When Endo Drains You, which has been a passion project for us spreading the word about Endometriosis. This disease affects 1 in 10 women and takes on average 10 years to diagnose. The lack of support for the disease, but also the lack of support and being able to advocate for women’s health. We hope to spread the word about Endo and help other women have tools and resources to go to for support, education, and advocacy.

Can you tell us more about what you were like growing up?
So I’m a lucky one and I was born and raised in Fort Collins, CO, and grew up in a health and wellness-conscious family. My Mom worked out before getting us out of the house for school and my dad worked out after work. We always had home-cooked meals and had some sort of activity or movement growing up. I remember spending lots of time outside playing with neighbors and as I got older I played sports and played club volleyball until high school.

I also grew up attending CSU Athletics my whole life so sports were in all realms of my life if I wasn’t playing we were watching. But what I loved the most was we never talked about diets or losing weight. It was just something ‘you did’ and was a part of your life. My parent’s led by example and I’m hoping to do the same for my kids.

So when I went to college I got my BS in Health and Exercise Science BUT wasn’t quite sure where that would take me. During college, I found hot yoga and fell in love with it. After graduating while working full-time at Starbucks I decided to go through the 200hr Yoga Teacher Training and that’s when all my certifications started over 10 years ago. Fast forward to now, I am working with clients online, in private, in small groups, and in community-based classes. I teach many facets of movement; yoga, functional fitness, Pilates, TRX, and a few others.

I mainly work with women and also have a good number of clients in the Pregnancy and Postpartum stages of life. So my goal with working with my clients is to meet each one of them where they are and help them reach their goals through mindful movements designed for their bodies and needs! Nothing is better than seeing a woman find confidence and power in her body through movement and being a part of their journey is such a gift for me because I was given that gift.

Contact Info:

Image Credits

Sarah Hill Photography

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