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Hidden Gems: Meet Venice McCormick and Kimberley Hayes of Aset Beauty

Today we’d like to introduce you to Venice McCormick and Kimberley Hayes.

Hi Venice and Kimberley, please kick things off for us with an introduction to yourself and your story.
We met in corporate and were both HR professionals. Corporate was not ideal for us, and we played with the idea of leaving corporate for a long time before we took action. Kim and I created an exit strategy and followed through with our plan to leave our jobs to start a new business. The idea of leaving our security in corporate was scary for both of us, and it was not easy. We had to conquer a lot of fear, but we left regardless and took a leap of faith. We started a logistics business in the midst of covid. We were still not happy, and our hearts were not involved in our business. We both loved the idea of the beauty industry, and we often made homemade products for our hair. From this passion, it dawned on us that we needed to develop a product line. Our vision was to create one powerful system with a multitude of benefits for all curly hair textures. We launched our company Aset Beauty and hired a chemist in Canada to formulate our existing product line, “Unbreakable.” We were excited to create a product line that made life easier. There are no words to describe the liberation of owning your own business and creating a product line from a place of inspiration. Our hearts are invested in our company Aset Beauty.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The inspiration has been consistent on our end, but this has not been a smooth ride. For example, it took us six months to find a manufacturer. There has been a learning curve as with any new business. This is an expensive business to maintain, and development and manufacturing costs were expensive. We had to step outside our comfort zone on a daily basis. Despite all of these challenges, we continue to advance, stay positive, and take one day at a time.

We’ve been impressed with Aset Beauty LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Aset (Ahh-set) Beauty is a premium hair care business, and our product line is called Unbreakable. We sell a multi-beneficial and vitamin-rich haircare treatment system for all curly hair textures. We are known for providing a quality system for the overall health of both the hair and scalp. What sets us apart is the quality of our ingredients and the overall effectiveness of our product line. Our clients feel and see a difference immediately and with continued use, the overall health of their hair has improved. By focusing on the scalp and hair, we have developed a powerful, natural system that sets us apart. We are proud of the quality of our products and creating a line that works better than our competitors. This is a treatment system; it is not a styling product. Unbreakable is a clean product made with only the best ingredients.

Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
We both like listening to motivational podcasts and meditation. Kimberley loves Innerstanding by Seven Bomar and Yoga. Venice enjoys running and watching motivational speakers on YouTube.

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