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Hidden Gems: Meet Victoria Donovan of Clinically Media

Today we’d like to introduce you to Victoria Donovan.

Hi Victoria, so excited to have you with us today. What can you tell us about your story?
I am the founder and CEO of Clinically Media, a healthcare IT company based in Denver, CO. I’m all about simplification, automation, and creating positive experiences for those in drug development. “Work smart, not hard” is my motto, ironic coming from someone with definite workaholic tendencies.

I’ve grown the business from a 1-women operation to a respected company and serious player in the drug development space. We’re women-led, women-operated, women-run – Clinically Media is a company to pay attention to in the coming years.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As the CEO and founder of a healthcare IT company, I am constantly asking myself how I can make everyone’s experience in drug development more pleasant. If you’re a patient participating in a clinical research study, I want your experience to be simple and positive from the time you discover a trial until your end of study visit. If you’re a biotech employee, I’m looking for ways to reduce your workload and decrease timelines on your projects. I’m constantly evolving the software and services Clinically Media offers to provide the most valuable product to patients and industry professionals.

My approach is to think big and start small. We’re up against a continually evolving slew of challenges that come with working in the pharmaceutical space. I look at how we can get smart and use the strict regulations and evolving ad channel algorithms to work for our clients and customers, instead of against them.

There’s also the stigma that perseveres around clinical research. There’s a lot of work to be done still to turn that around, and Clinically Media is excited to be thinking big at the forefront of that march. Because again, I’m all about thinking big and starting small. By branding and thoughtfully communicating Clinically Media’s research studies, we encourage people to envision themselves as a real player in the development of potentially groundbreaking new treatments that are already making waves.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
As a healthcare IT company focused on efficient patient recruitment and creative material production, the Clinically Media team and I approach each new project with fresh eyes and new perspectives to meet sites’ and sponsors’ high enrollment goals. We provide solutions for doctors, study sites, and biopharma companies who are looking for marketing support and patient recruitment and retention services. With the ever-changing landscape of the pharmaceutical industry and marketing profession, Clinically Media stays many steps ahead by continually expanding our skills and knowledge to better help our clients.

Much of our success is thanks to the incredible team behind the scenes. Women-led and operated, Clinically Media is a team that does what it takes to make things happen. Being a small company, we are able to give each project the time and focus it needs. With a spirit of innovation, constant improvement, and tinkering until we get things just right, we provide unique, effective solutions to the toughest of problems.

What matters most to you?
There’s still a lot of work to be done to destigmatize clinical research. I see my role in the pharmaceutical space as an opportunity to break down the barriers to clinical trials — bringing a new perspective to clinical studies and connecting patients who may benefit the most to potentially groundbreaking treatments. Participants in clinical research are pivotal players in bringing new drugs to patients, and it’s important to me that that information is communicated through thoughtful, authentic messaging to reach high-quality patients.

Outside of the patient’s clinical trial experience, I value making a positive impact on the development of innovative medical treatments. To me, that means the incredibly hard-working people in the drug development industry have an easier day knowing we’re able to handle recruiting patients for their studies, or training their research site staff on procedures. The Clinically Media team and I aim to make everyone’s day a touch simpler and more positive.

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Clinically Media

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