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Life and Work with Becca Cooper Leebove

Today we’d like to introduce you to Becca Cooper Leebove.

Becca, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started in the world of Advertising and PR when I was 22 years old, right out of college. When I graduated from CU-Boulder’s School of Journalism, the economy was plummeting. It was right after Sept. 11, 2001. My first job was an in-house Marketing Coordinator for a small software start-up. Due to the economic downturn, I was also the receptionist. I learned the ins and outs of marketing and PR from an amazing VP of Marketing, and held two positions to help the company during a hard time in our country, much like right now during the Pandemic.
In 2005, as the economy strengthened, I landed my first ad agency job at a B2B agency in downtown Denver called Synapsys Group (now Gyro). During my time at the ad agency, marketing started turning into “digital marketing.” I kept up with the pace and witnessed the evolution of the change first-hand. A couple of years later, I landed at a well-known ad agency in Denver called Factory Design Labs. I got to work with name brands, such as Burton, Brine Lacrosse, Airwalk, and Paramount Pictures.

In 2006, my father became terminally ill with a rare blood disease. I helped my father in many ways during this challenging time and also channeled some of my stress and ambition into starting a non-profit organization called Who is amy? The organization has since donated more than $50,000 to blood cancer research at the Mayo Clinic in Rochester, MN.

In 2006, I went to work at Starz Entertainment in Englewood, Colo. I was a Senior Marketing Manager on branding and marketing for TV shows that were produced there, such as Spartacus, Boss and Magic City. During my six years at Starz, I had my first child, Quinn, and was pursuing an MBA from Regis University. Like any new mother, things got a little overwhelming. I took a close-to-home job at Regis University, where I was getting my MBA. I worked in the University’s Brand Marketing Department and had the chance to help shape and experience a large University-wide brand refresh.

I grew up as an avid skier in Colorado, and in 2012 a position overseeing the creative services team at Vail Resorts corporate office opened up. I was given a great opportunity to work on many large brand initiatives there and led the creation of a very special brand for Vail Resorts, called the employment brand. The brand is still in existence today and the CEO uses the positioning that I had the opportunity to work on — “employees at Vail are brave, ambitious and passionate.”

From Vail Resorts, I went on to lead the marketing department at PorchLight Real Estate Group, where I had the opportunity to work for a women-owned company and also lead a complete brand overhaul. I had just had my second child there, Sloan, and then this is when the idea of going on my own started to come to fruition. So at the very end of 2018…I launched my own creative branding agency, ShuBu Creative (formerly BCreative—Ideas to Life). Now, I have clients in real estate and development, law, professional services, tech, higher ed, and non-profit – one of my clients who came full-circle is actually, Regis University!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not always been the easiest road. There were bumps and lessons along the way, including learning how to manage others, be confident, and trust my decisions. My advice is to always take a job for experience. The money will follow, but the experience is key.

You need to enjoy and keep learning in your career. This philosophy guided me in my career when taking different positions. I chose jobs for the culture, the experiences, and the leadership development opportunities. Money is not my ‘why,’ but experience and having the opportunity to create brands with purpose and impact is my ‘why.’ This led me to a successful career growth.

Please tell us about ShuBu Creative.
What sets my company apart from others in this industry is the way that we approach creating a brand. We get to know the people, business, organization, etc. from the inside out to develop a purposeful brand that is truly impactful. Before a visual identity is created, my team and I need to really know our client’s purpose. We help our clients determine their purpose and other brand pillars before jumping into a logo design and visual identity.

I also believe that words are just as strong as images and put a lot of emphasis on the messaging, which comes from my deep-rooted PR and journalism background. That said, I consider myself an expert in branding and positioning companies, people, and organizations. I take pride in my work and review all brand’s content elements carefully when it is comes to life, such as social media, websites, blogs, videos, and more.

What advice would you give to someone at the start of her career?
Not to sweat the small stuff and to maintain the relationships you make along the way. All the different experiences and people have shaped who I am and how I approach my work. There were times when things got stressful and it is hard in the moment, but if you can look at the bigger picture and take a deep breath to get through the harder moments, it is worth keeping your head up and trudging along. Always take the high road and again I stress that it is not worth sweating the small stuff.

I also encourage maintaining the relationships you make along the way whether they were perfect or not. Some of those challenging ones are the ones you learn the most from. They were there for a reason. In my career, it’s important to me to keep in touch with those that have supported me in my journey. I would not be where I am today without all of the people that worked with me, above me, and for me, etc. I believe it is important to keep in touch with the contacts you made along the way – keep learning from them. Now, being a business owner, these people have helped me in so many ways by referring me and giving me advice, partnership, support, and friendship.

Pricing:

  • $85 per hour consulting rate
  • Branding projects starting at $2,500 to $10,000 and up

Contact Info:

Image Credit:
Profile picture of me is by Susan English Photography
Artwork designed by Zach McNamara under ShuBu’s Creative Direction and Strategy

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