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Life and Work with Betsy Clark

Today we’d like to introduce you to Betsy Clark.

Betsy, please share your story with us. How did you get to where you are today?
I bought my first business at age 23. It was a new industry, weight loss! People were going to pay me to help them lose weight. My trusted advisors thought I was crazy! Seeing as it was 1978, they could have had a point. It turned out to be a lucrative business and a wise investment. It began a journey for me as a free-spirited entrepreneur to buck the norm of what was predictable. I went on to work with my husband for over 30 years when specialty paint finishes were coming on the scene, faux finishes. It was so new people were still calling them “fox” finishes. Due to an accident, I had to pivot and change careers in my mid-50’s. Again I turned to an industry that wasn’t seen as essential, yet I knew it would transform lives. I became a Mindset Coach for women entrepreneurs. This role has morphed into me serving as a Business Chaplain. I breathe life into women’s businesses and help them monetize their unique brilliance. To Be True two you and Be on purpose. To bring their soul back into their business. Oscar Wilde said it so brilliantly, “Be yourself, everyone else is taken”. My path has seemed circuitous, yet each move I have made over the last four decades has built upon the last venture, giving me a scope to impact women so they can find their voice and not lose their soul in the process.

Has it been a smooth road?
I have lived out Aesop’s Fable like the child and the nettles. If you grasp the nettle, you deal with a problem or unpleasant task quickly and in a determined way. Because if you grasp a nettle firmly, it is less likely to sting you than if you just touch it lightly. I am an activator, I make things happen, I have most of my life. When I first started in business in 1978, it was before the internet. The books available for fledgling businesswomen were written by men for men. It was not a welcoming environment to start out in an unknown industry as a young woman. I am the coach I needed back then, that early experience has forged my desire to model best practices as best I can and guide women to stay true to who they are to accomplish what matters to them!! To stop listening to the Committee of They, follow your head, heart and gut. That is a three legged stool you can stand on all day long. At the end of the day, there is only one you and only YOU can build your business based on your strengths, calling and expertise.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
Our understanding of ourselves and how we think impacts all aspects of our lives. Most of us are unable to articulate what our supper power is, what we do well. We under appreciate what we do well, we are invested in struggle. I love to put the mirror to women entrepreneur’s faces and let them see their brilliance and then help them monetize what is RIGHT about them. Will power is finite. What would your day or life be like if you went about your day fueled by what your strengths are instead of having to muster the will power to soldier on? Being in the flow instead of powering through what you “should” being doing. I call that “shoulding” all over yourself.

I am a Gallup Certified Strengths Coach. I lead women to grasp what their strengths are and how to “you” utilize this superpower through their day. With this approach, research shows there is more ease, higher engagement and higher job/life satisfaction. THAT is worth investing in, in my estimation. Women connected with who they are on the inside, integrated and on purpose. Understand that personal growth is an inside job. I am the coach and influencer I needed in my life over 40 years ago. It is my passion to empower women, to lead with positive intent and have fun along the way.

The opposite of play is not work according to Dr. Stuart Brown, it is depression. Social media has heightened comparison in our culture. I help women unhook from comparison. Theodore Roosevelt said, “Comparison is the thief of joy.” I teach women how to bring playfulness back into their life and be true to themselves. This short video gives you a thumbnail sketch of my understanding of comparison.

Do you think there are structural or other barriers impeding the emergence of more female leaders?
I believe comparison is the biggest hindrance for women in business today. It is rampant in our culture and because it is so prevalent, we don’t even notice it. I have this short video that addresses this topic. I am passionate to share this message and get the conversation started to loosen the grip comparison has on each of us.

If this conversation is the legacy I leave, it is a legacy worth leaving!! It is time we love, accept and forgive ourselves. I hand out a Grace Card™ to each participant whenever I speak or train groups of women. We all need grace. This card is designed to give women permission to stop being so hard on themselves and to lighten up. I love Richard Rohr’s definition of forgiveness, to let go of the past we wish we had had….. talk about feeling unfettered and alive if we could forgive ourselves of past folly and concerns.

Contact Info:

Image Credit:
Tricia Turpenoff of Turpenoff Photography

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