Today we’d like to introduce you to Bree Luton.
Bree, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am the owner/Operator of Nailed It Denver. A business that solely provides nail trims. Yep. You read that right. I literally only do nail trims all day. It’s quite fabulous (but not glamorous 😅).
I started my pet handling at a young age, assisting my Mom who has been a groomer for 28 years. Though I enjoyed it, I was dead set against making a career out of it. I even went as far as to tell people “I’d rather live in a cardboard box than be a pet groomer.” Once I graduated high school, I ventured off and tried my hand several different industries, only to meet and fall in love with Tink, my dog soulmate.
With Tink’s help, I realized that my passion was pets after all. With my head down, I started my grooming career in 2011 Petco and since then, I have worked helping rehabilitate dogs to prepare them for adoption, interning with trainers, caring for pets, in addition to grooming them.
In 2017, I felt beaten down in the grooming industry. I was depressed… defeated… just downright down about my career path. Quite honestly, I was in the brink of not wanting to work with pets any longer. Had I been wasting my time all these years? Why was I not as fulfilled as so many others in this industry?
I had seen this woman in Portland who had a thriving nail trim business a year or so before. Even joked about it with my boyfriend about calling it “Nailed It” (hardy har har). There is no way someone can make a living only doing nail trims!? Well, here I was… between a rock and a hard place… I had a business Facebook page to post grooming photos and whatnot. I got a notification that Facebook was giving me a free $10 to run an ad. So, I said screw it! Why not? Then, it all began…
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been smooth! No journey worthwhile is smooth. I can say first hand that creating your own path as an entrepreneur is way harder than just being an employee but the payoff is well worth it. Just remember you are allowed to step back and breathe. You aren’t obligated to grind 24/7! Anyone who tells you otherwise hasn’t seen the negative longterm effects it has on your mental and physical well being.
Please tell us about Nailed It Denver.
Nailed It Denver is a specialty nail trim service for cats, dogs, and select small animals. Our main focus which is providing nail trims in the comfort of your pet’s home but additionally we hold clinics at local pet stores throughout the month.
Wait… you only do nail trims?
All. The. Time.
Yep! We only do nail trims! I am capable of much more but that’s why this business is special. I grab from many other areas of knowledge to be able to provide a force-free service. Nail trims are an entry level skill. You can walk into any Veterinary Practice or Groomer and “get a nail trim” but they probably aren’t focused on the long term mental well being of your pet. That doesn’t mean they are wrong, don’t care or they aren’t capable by any means. We just have a different approach. Simple as that.
Who have you been inspired by?
Primarily, my Mom. She has busted her butt for our family and taught me the intuition I needed to make animals a career. I wouldn’t be who I am without her.
But through this process of being my own boss, it is hands down my designer Samantha Nardelli of Shanty Town Design. I met her when she became a client funnily enough. We spoke a little about business, in translation she became a very close friend and the rock behind my brand. In addition to a shoulder when I feel overwhelmed. She is strong, brilliant and a force to be reckoned with.
What do you feel are the biggest barriers today to female leadership, in your industry or generally?
Truthfully, the pet industry (which is female dominant) has a giant barrier when it comes to value. Yes, we get to hang out with pets, get sloppy kisses and greeted by wiggly butts.
But what is failed to be communicated is how many times your vet tech has been pooped on this week, how many times your dog trainer has been bitten by a pet that doesn’t know any better or even how broken down your groomer’s body is from decades of repetitive motion.
This may seem like a happy sunshine and rainbows line of work. But I can attest that it is not. It’s hard and it will break you down. But the animals make it worth it.
- Website: Www.naileditdenver.com
- Phone: 3035236054
- Email: firstname.lastname@example.org
- Instagram: Www.instagram.com/NailedItDenver
- Facebook: Www.facebook.com/NailedItDenver
@44.creative is her Instagram handle