Today we’d like to introduce you to Joslyn Reese-Hopkins and Brittney Rae Reese.
Joslyn & Brittney Rae are dedicated to spreading WELLNESS LOVE! The dynamic sister duo from Aurora, Colorado created FIT & NU, LLC in Spring of 2015 with the mission to help busy women, like themselves, create healthy habits.
They got their start after realizing that their individual wellness passions (turned businesses) would be a perfect marriage for a greater movement. Joslyn was running her mobile cold-pressed juice company – Pure Heart Juice, while Brittney Rae was teaching Zumba and hosting “Brittney Rae’s Bootcamp” in neighborhood parks. They combined the two concepts of FITness training and NUtritious offerings to create what has now evolved into FIT & NU™.
FIT & NU™ provides sustainable functional FITness and NUtrition training, coaching and tools for their members to achieve total wellness, making this their last stop on the wellness programming train. FIT & NU™’s vision is for women to embrace the power they have to positively influence their families and communities to LIVE WELL.
Though boot camps in the park and juice subscriptions are no longer part of FIT & NU’s concept, Joslyn & Brittney Rae believe that their integrative habit-based programming and approach is really something special. They believe that it will soon compete with the top habit change programs in the nation, serving and saving the busiest women of color.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road to developing our concept came easy as it made total sense for there to be a wellness company that equally offers FITness AND NUtrition. However, we knew we were stepping into a competitive (billion) dollar industry that offers so many alternatives for women to achieve their wellness goals. Many of the alternatives focus on the fads and quick fixes but don’t offer sustainability and habit-change. This is what makes FIT & NU different, in addition to our targeted market of busy women of color.
Our greatest struggles, thus far, have been keeping our business model solid, in alignment with our “why” and competitive. Many have their own idea of what we do and assume it’s nothing like what OrangeTheory or Weight Watchers can do for them; when in fact, it’s the complete opposite! With our habit-based approach to total wellness for the busy woman of color, you receive more than what you would if you were a member of both OrangeTheory and Weight Watchers. But, because our brand is not yet familiar and our facility is located in a less desirable area (Aurora vs. Denver), we often spend more time proving ourselves worthy than operating the business.
The advice we offer to women who are just starting their journey is, know your “WHY” and remember it! If you steadfast your unwavering faith in why your vision/dream is possible and why it was given to you, no one can detour you from it. Trust that it was given to YOU and only you for a reason, so cherish it.
Please tell us about FIT & NU.
FIT & NU™ is a habit-based FITness & NUtrition company and boutique health club. Our mission is to help busy women of color improve their health, ease their minds and influence their communities and families to LIVE WELL through functional FITness training and NUtrition coaching.
We take a natural, habit-based approach with NUtrition Coaching that focuses on building health by restoring proper functioning of the body. Functional Nutrition looks at the foundational way that food affects the body on a cellular level.
We also work with you at your level to train and develop your muscles to perform better for everyday tasks, activities, and sports. FUNctional exercises (emphasis on “fun”) help improve balance, agility, flexibility, and strength; but most importantly, quality of life.
It is our WHOLE approach to wellness that sets us apart. We identify your health history & habits, fitness level, any deviations and diet imbalances, plus do full body composition analysis. We work with you to create result-driven goals and prescribe you a Personal Wellness Plan (PWP) to help you achieve them with the help of our FITness & NUtrition Coaches. All of this is done in a colorful, inviting club filled with like-minded women and nothing but fun and positive energy flowing.
Who have you been inspired by?
The wealthiest African-American businesswoman and wealthiest self-made woman in America is who inspired us back when, and now. That is Madam CJ Walker.
Her drive to create something that not only helped black women’s hair to grow but grew an economy that allowed black women to thrive is more than honorable and is something we hope to emulate with FIT & NU.
Our plan is to franchise to give other women of color the opportunity to own a business and create a healthy legacy for their family. Madam CJ Walker wrote the blueprint.
- Address: 3033 S. Parker Rd. Suite 160
Aurora, CO 80014
(located in Aurora Marketplace, Tower 1)
- Website: www.fitandnu.com
- Phone: 303.337.0840
- Email: firstname.lastname@example.org
- Instagram: @fitandnu
- Facebook: FIT & NU
- Twitter: @fitandnu
- Subscribe to Podcast: Habit Therapy – A Chill Place to Heal
Photos by Blake Jackson