Today we’d like to introduce you to Laura Coates.
Laura, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ve always wanted my own store. A space where I could have total creative freedom. My own brand that I could build around a vision of Colorado take on the perfect wardrobe.
I don’t recall how or where I started researching fashion trucks but as soon as I started, I couldn’t stop. I became obsessed with the idea. I was 29 years old and with 30 approaching, I knew life would only get more hectic with marriage on the horizon and I figured a baby soon after, which did happen!
It’s well known that retail stores are closing as online shopping is becoming the norm. But I believe people will always want experience. Sunday brunchers will always want to stroll the shops and people will always want to feel a face to face connection with others,
Fashion trucks are quite an experience for most. Many customers have never heard of or been on a fashion truck before. It’s so fun to see people’s eyes light up when they come in, never expecting to see hardwood floors, a dressing room and high-quality clothing… in the back of a truck.
I spent months researching fashion trucks and knew one of the first steps was to buy a truck. One day, I decided to search on craigslist for trucks and responded to many posts. One person emailed back and said if I wanted to buy the truck I had to buy in the next few days. That pretty much catapulted me into the business and there was no turning back.
What appealed to me most in regards to choosing a truck over a brick-and-mortar store was the fact that instead of needing customers to come to me, I could go to the customers. I travel to festivals, home parties, brunch spots, breweries, charity events, etc.
I’ve expanded the mobile boutique to an online store and I am a part of a brick-and-mortar downtown. My brand is known for its great quality and classic basics but most of all connection. I care deeply about my customers and they know it. My business has become so much more than a boutique, it’s a community and a trusted brand with my loyal and first-time shoppers.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I am a big quote person. I read a quote when I first started my business that went something like… rarely are the first steps in a journey smooth, it only matters that you are taking steps. It can seem overwhelming when you are getting into something you’ve never done before, particularly starting a business. As long as you’re doing all you can from where you are with what you have (another quote to live by 😉 ) then you are moving in the right direction.
On another note, don’t be discouraged if others don’t understand your vision. It’s human nature for people to give their opinions or concerns about what you are doing but as long as you are confident in your plan, people will get onboard.
Please tell us about Seventy West.
I own a fashion truck that is known for comfortable, effortless, classic style. Occasionally I’ll have some trendy pieces but overall I carry great quality basics. Things that can last in your closet for a long time. I genuinely love meeting every customer that shops with me. In addition to private parties, where I’ll bring the truck to your house for an evening of shopping with your friends, I offer style consulting. This includes going through your closet with you, helping you refine your style and narrowing in on staple pieces that may be missing from your wardrobe based on your lifestyle and goals.
Were there people and/or experiences you had in your childhood that you feel laid the foundation for your success?
Throughout my life, taking chances has usually served me well. You might not always see a direct result from every action you take but as long as you are moving in the direction of your dream, you are telling the universe you are open to receive.
- Website: www.shopseventywest.com
- Email: email@example.com
- Instagram: instagram.com/shopseventywest
- Facebook: facebook.com/shopseventywest
Liz Gaffney of Liz Gaffney Design took the two pictures of the inside of the truck.