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Life and Work with Samantha Miller

Today we’d like to introduce you to Samantha Miller.

Samantha, can you briefly walk us through your story – how you started and how you got to where you are today.
I have always loved going to farmer’s markets! Buying and supporting local businesses and getting to meet all the amazing, passionate and talented people that make & grow everything is something I absolutely love! In the summer of 2017, I landed a part-time job as the honey vendor at the Minturn Market. That summer I also worked in the foodservice industry at a local golf course. Every Saturday I would work my market stand and every Monday I would bring fresh, local goodies to share with my co-workers. They began asking me to pick them up things like honey, cherries, peaches, or whatever was fresh that week. I soon realized that it wasn’t only my co-workers who were missing the markets, but there were probably hundreds, maybe even thousands of people who want to buy local but aren’t able to attend due to various reasons. I saw there was a problem and decided to create a solution, and that was the moment I became inspired to start All The Good Stuff.

All The Good Stuff was just an idea I had around the 3rd or 4th week of the 2017 market season, I still had to figure out if and how I could make it work. So I started writing down every possible idea, talking to my fellow vendors at the market and collecting information from each one. I had a vision to create an online farmer’s market; to give people the opportunity to find and support local artists, bakers, crafters, makers, sowers, growers, and all the talented people that you might find at the farmers market. I just had to figure out how to do it.

So I turned to YouTube and the rest is history! (just kidding) (But it’s true what they say, you can learn anything on YouTube!). I built the website and with five or so vendors and I launched All The Good Stuff on June 16, 2018. Today, a little over one year later, we have nearly 30 vendors from 6+ various markets. We also have a ton of local makers who you won’t find at any of the markets that we promote online & in stores with more being added every week! We were honored to be nominated in our first year of business and chosen as a finalist in the 2019 New Business of the Year Award by the Vail Valley Partnership.

I have big dreams & aspirations for All The Good Stuff. This is only the beginning and I can’t wait to see how far I can take it!

So, as you know, we’re impressed with All The Good Stuff – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
When I started All The Good Stuff, I couldn’t find any business that was doing exactly what I wanted to create. I wanted to make it easier and more convenient for people to buy local and support local farmers, vendors, and small businesses. I also hope to encourage people to think twice about where their food and goods are coming from and to consider the environmental impact they have and to understand the power and influence they have as consumers.

As a brand new, first-time business owner, there are many tiny victories that all add up, but I guess what I am most proud of is our mission and the work we are doing to educate and empower consumers to buy local. I am also extremely proud of all the partnerships we have created and all the businesses, people and the friends that we get to support.

Has it been a smooth road?
As a new first-time business owner, I knew that I had so much to learn about starting and running a business. There have been numerous obstacles and challenges that I have faced just in my first year alone and I know that there are many more that still lie ahead. The biggest thing I’ve learned thus far about business and about myself is passion+perseverance is everything.

To any young women thinking about starting their own business, I would tell them to find something they are truly passionate about and something that there is a demand for. When you have those two things, you have your business idea. Start by writing all your ideas down and date it! Write down as many details as you can. Ask yourself, “What is it?” “How does it work?” “Who is it for?” And anything else you can think of. I’d also tell them to not underestimate the time, work, money, and dedication that is required.

Starting a new business from the ground up takes a lot of hard work, sacrifice, and dedication. If you believe in yourself and you believe in your business idea, take that leap of faith and make it happen! – It doesn’t have to happen all at once either. Take steps in the direction you want to go, and you’ll end up where you want to be!

Were there people and/or experiences you had in your childhood that you feel laid the foundation for your success?
All of my fondest and most profound childhood memories involve being outside with my grandma, playing in the dirt, and harvesting the food growing around our yard.

I can recall many afternoons spent outside picking mulberries off the tree behind my garage with my Nana. We would fill bowls upon bowls, which took longer than necessary due to all the snacking we did while picking.

I also remember coming home from school in kindergarten and first grade and smelling the fragrant aromas of fresh herbs planted by my great-grandma Irene. Parsley, Basil, Oregano, and Rosemary. I love that every time I smell these herbs, I am brought right back to that place of coming home from school when I was young.

These experiences and memories from my childhood imbedded a deep appreciation of horticulture within me that would last a lifetime.

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            Image Credit:
Adam Fenton, Nick Signorelli

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1 Comment

  1. Cathy Glover

    September 3, 2019 at 2:25 pm

    I love the concept of this and how it developed. We are excited and hopeful that it’ll to expand to other areas.

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