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Life & Work with Alex VanLemmeren

Today we’d like to introduce you to Alex VanLemmeren.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Wild Posies Floral Design was started a handful of years ago by a dear friend of mine. Joking over dinner as we chatted about life and work… I asked her to take over the business, and her response was… you can have it! Not the most professional way of transaction, but it worked perfectly for us!

I took over the business about a year and a half ago and entered one of the busiest wedding seasons we had in a very long time. Wild Posies predominately specializes in florals for the wedding industry, however, since taking it over I expanded into other avenues of florals and plants.

Currently, I have a petite floral shop inside of a boutique, called Cloz To Home, located on 4th St. in Downtown Loveland. At the boutique, Wild Posies sells fresh bouquets and arrangements along with houseplants and dried flowers. In the off-season of weddings, I teach a variety of workshops that include: fresh holiday wreath making, men’s Valentine’s Day arrangements, and many more.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I’d say being a small business owner is never a smooth ride. There are always bumps along the way. I try not to see these bumps as a struggle but rather as a new learning experience that may help later down the road.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Wild Posies is a Floral Design business located in Loveland, Co. Wild Posies specializes in garden-style, unique, one-of-a-kind arrangements using different combinations of textures and natural elements. I feel my florals set me apart from other designers because I have a fine art background.

I’ve been an artist my whole life, mainly focusing on painting and jewelry making. I have an excellent eye for color combinations, textures, and layout. As an artist, you are constantly being a creative problem solver, which I feel also helps set me aside from other floral designers.

Are there any books, apps, podcasts, or blogs that help you do your best?
Going to art school, they don’t teach you much about being an entrepreneur or how to sell yourself as an artist. I’ve read several books to help me navigate the business side of things, but being your resource; teaching yourself, asking questions, and failing are all extremely valuable. In the book, Rich Dad Poor Dad, I’d recommend it to anyone needing advice on how to be smart when it comes to your money.

Contact Info:

Image Credits
Crystal Leffel, Rachel Cox-Lumen Creative Co, and Ashlee Crowden

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