Today we’d like to introduce you to Logan Bedford.
Hi Logan, thanks for joining us today. We’d love for you to start by introducing yourself.
The story starts with me dropping out of engineering school and my business partner, Ryan, Leaving his job so that we could start our new idea. With the company, we were initially going to be a fitness brand but at the time we were going to start the fitness brand, the world shut down due to covid. It is hard to start a fitness brand when the gyms are all closed so that got shelved.
From there we needed to pivot to find a new valuable idea that we would both be interested in pursuing and that happened to be an apparel company with a unique set of guiding principles. So, we set out to start a custom clothing company that was run with one guiding principle: people before profit. We committed to donating 5% percent of our profit to charity to make the world a better place and at the same time started the clothing brand 15 For Better.
15 For Better is a brand that is meant to remind people to think about someone else or the world around them. Whether you spend 15 seconds or 15 hours, you should stop and spend some time making the world a better place. From there we have continued to build up our custom apparel business and have tried to do continuing community service to shape a better world.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has been a challenging path. The first part of our struggles has been getting people to know that we exist. Things like getting people to find us on Google or Facebook come at a cost for which small startups don’t always have the money.
Custom apparel is a very competitive industry with several huge and well-established businesses providing a similar service to ours making it our challenge to stand out. The second part of the challenge after getting people to find us is convincing them that they should take a chance with us as opposed to going with a bigger company.
Can you tell our readers more about what you do and what you think sets you apart from others?
I was in college for 5 years for mechanical engineering before deciding to drop out and pursue my own business. I worked as a manager at a sandwich for five years and have spent the last 3 years as a Personal Trainer. Just before I dropped out of college I started my first company, a vending machine company called Denver Vending Machines that I still own and operate with the same business partner. I aim to be completely self-employed as soon as possible.
What was you like growing up?
My childhood was very interesting. When I was 11 years old I, along with 2 of my brothers, became unaccompanied homeless youth. I was not always the most optimistic person and spent several years in special ed classes for underdeveloped reading, writing, and speaking skills. I was a shy bundle of nerves growing up. As I get older my view becomes more and more optimistic, and I become more outgoing while still being a bundle of nerves, just a happier bundle of nerves.
- Our custom apparel starts at $29.99 a shirt and goes down from there based on the number of shirts ordered.
- If you are having your design printed onto shirts for an event, work shirt, etc. the cost per shirt can get all the way down to $7.99 depending on the quality of the blank shirt you would like.
- 15 For Better shirts cost $29.99 with $15 of every shirt sold going to event planning for community service or to charity.
- The other custom shirts in our store are very in price but start at $29.99.
- Website: https://www.vpapparel.com/