Today we’d like to introduce you to Amelia Arvesen.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I always knew I wanted to be a writer. I have this memory of reading a newspaper in high school and thinking, I don’t want to be the subject of the story, I want to write the story. That desire led me to pursue a journalism degree at the University of Kansas. My first job after graduating was reporting in small-town Ottawa, Kansas. I covered everything from city council to high school football to court. The senior reporter left right before a high-profile capital murder trial, which I ended up covering as a very green, fresh reporter. I learned a ton and learned, even more, when I went on to work as a breaking news reporter at the Boulder Daily Camera/Longmont Times-Call in Boulder. But ultimately, I wanted to write about the outdoors so I continued freelancing on the side for REI Co-op Journal, Mountain Project, Outside, and others. Now I get to do it full time as an editor at SNEWS, the outdoor industry’s trade publication. We just launched a new magazine called The Voice, an unfiltered take on the most important issues in the outdoor industry.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I never wanted to write about crime. I made up my mind in college when I was my school newspaper’s editor and leading an investigation into how the university possibly mishandled sexual assault cases. But that murder trial sent me on that path anyway. It was tough to cover so much sad news and through that, I learned that I’m really emotionally sensitive and have accepted that about myself. It was a circuitous route to where I am today, but I wouldn’t be the same writer I am without those experiences. I learned to write really fast and stay calm during intense situations. Plus, I have so many oddball stories from those three years like photographing robots during SWAT calls and writing about a beloved neighborhood pig.
SNEWS & The Voice – what should we know? What do you do best? What sets you apart from other publications?
SNEWS is the outdoor industry’s leading trade publication and you can find us online at snewsnet.com. I work on a team of two with Kristin Hostetter, who’s editor-in-chief. I write, assign and edit stories, and handle all our social media. We’re known for breaking news, such as the boycott of Vista Outdoor-owned brands and layoffs at Black Diamond Equipment, as well as really deep dives into issues important to the industry.
We just launched The Voice, a trade magazine that explores those topics in print. Some of our recent features were titled, Death of a Salesman; Sex, Power, and the Outdoor Industry; and Is REI too big? We’re known for our unbiased, independent journalism. We’re also known for being co-creators of the Plastic Impact Alliance, a collective of 225 brands (and growing) who have pledged to be more sustainable by paying attention to and curbing their single-plastic use. We have a lot of big goals and one of our main ones is pushing toward a zero-waste Outdoor Retailer trade show at the Colorado Convention Center in Denver. Individuals who don’t necessarily have a brand, but want to support the initiative can sign the Plastic Impact Promise and learn more about that here: https://www.snewsnet.com/tag/plastic-impact-alliance
What moment in your career do you look back most fondly on?
I’ve been able to meet so many different people from so many different backgrounds—a bomber plane pilot, professional athletes, community activists, a world-renowned artist. I consider myself lucky for them letting me into their lives, even for a short interview. Each one teaches me something, whether they know it or not.
- A subscription to our magazine, The Voice, is a mere $30. https://thevoice.bigcartel.com/product/subscription-to-the-voice
- Website: snewsnet.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/snewsteam/
- Facebook: https://www.facebook.com/SNEWSfan
- Twitter: https://twitter.com/SNEWSteam
Allison Donnell (for the laughing headshot of me)
The rest are courtesy