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Meet Angelina Pecoraro of Mint and Porter Design Co. in Colorado Springs

Today we’d like to introduce you to Angelina Pecoraro.

Angelina, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I got started as a studio art major at the University of Central Florida in Orlando. Painting was my first love. I’ve been creative all my life so it was no surprise that I majored in art. I graduated in ’09 just about the time the recession hit and thought, “Well, now what? What job am I going to apply this degree too?” I remember being so set on the finish line throughout college and I was so happy to graduate. However, looking back, that bachelor’s degree helped me a ton.

Right after graduating we moved to New York. My husband was active military at the time. The very exciting part about that was getting a chance to intern at Walter Schupfer Management in New York City for three months. It was my the Devil Wears Prada moment. Our next duty assignment landed us on Oahu, Hawaii, which was breathtaking. I had taken up an interest in photography but quickly learned that there were very well established wedding photographers on Oahu and the competition was fierce. It turned out to be a blessing in disguise because it prompted me to go back to school for graphic design. Then, after a prospective client asked, “Can you make my website?” I thought I better learn how to code and decided to go back to school for Front End Web Development. Then, I got started working in startups and the Federal Government in their marketing departments. I loved these positions as it gave me a chance to practice everything from social media marketing to graphic design.

The final push that led me to start my own business was when I was still working at Fort Carson in their marketing department for MWR- which I loved- It was such a fun job! However, I heard an incredibly inspiring panel of graphic designers through AIGA (American Institute of Graphic Arts) and the next day I put my notice in for my job. I was already freelancing on nights and weekends and I knew with every fiber of my being I wanted to run my own business full-time. Mint & Porter Design Company was born in August of 2017 and it’s been a wild ride ever since.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

 It’s been both exhilarating and terrifying. But I don’t regret my decision. Transitioning into freelance life alone is a rocky road. You don’t have a steady income and you have to be on top of your finances. Keeping track of things like accounting and business statistics helps a lot. Also, it’s good to take time to be the C.E.O. and visualize where you strategically would like your business to take you. I’m realizing how important it is to work on my business and not just in it. Every morning I wake up with a sense of pride that this is my business. I built it. And I control its success or failure. That’s an incredibly powerful feeling that continues to drive me.

Alright – so let’s talk business. Tell us about your business – what should we know?
I own Mint & Porter Design Co. located in downtown Colorado Springs. Mint & Porter Design Co. helps businesses create compelling visual brands through graphic and web design. I help small businesses with all things branding. I think graphic designer, Paul Rand, summed up what designers do best with this quote-“Design is the silent ambassador of your brand.”

Communication and passion are what sets my company apart from others. Communication is incredibly important because even though creativity is important I’m also a business owner helping other business owners and I know what it means to meet deadlines and convey the right message. Also, I absolutely love what I do! Passion is equally important because that drives me every day. I challenge myself as much as possible to create passion projects to design just for the sake of designing.

Is there a characteristic or quality that you feel is essential to success?
I feel that persistence is the most important quality for a business owner. Life is going to knock you down more than a few times. But knowing your “why” on what drives you and a clear future you hope you achieve will push you through the hard times. There’s nothing like powering through the obstacles to help you achieve your goals. It’s an incredibly liberating feeling.

Contact Info:

Image Credit:
Portrait by Casa Bay Photography
Brand Identity by Mint & Porter Design Co.

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