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Meet April Martinez of Purely Perspective Photography

Today we’d like to introduce you to April Martinez.

April, please share your story with us. How did you get to where you are today?
Photography became a passion of mine as I was preparing for a solo trip to Paris in 2017. That is when I invested in my first professional camera. In the beginning, I started taking photos of my travels & different landscapes. But then I started to take photos of family & friends. That is when I realized I was in love with capturing people’s stories through my camera lens. My passion seemed to turn into a business overnight & in 2020, I was able to make photography my full-time career!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Although I love what I do, it definatley has not always been easy. Before I had built up enough clientele to be a full-time photographer, I was trying to balance my 9-5 job, family responsibilities, and small business all at once. I was working 70-80 hours a week between both jobs and rarely had a day off. I was really burnt out and did not have a life outside of working!

Another challenge for me was being 99% self-taught. I had never taken a photography class & knew nothing about the different settings on my camera. I had also never had my photos taken by a professional so I was really going into things blind in the beginning. It took a lot of practice and trial & error to learn how to use my camera, and then also learn how to master all of the post-production work that goes into editing.

We’d love to hear more about your work.
I specialize in lifestyle/documentary wedding and portrait photography. My goal as a photographer is to capture my client’s authentic self. I want my photos to tell a story of whatever it is that I am shooting. One way I am able to do this is through my connection with each client. I help people go from being nervous about being in front of the camera, to calm and confident… which really makes the difference between capturing good, and great photos.

Has luck played a meaningful role in your life and business?
I am not much of a believer in luck, but rather a believer in fate. I believe it was fate when I invested in a professional camera, discovered my passion & then turned it into a business. But the rest can be thanked to hard work, dedication and consistency.

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