Today we’d like to introduce you to Autumn Miller.
Autumn, please share your story with us. How did you get to where you are today?
The name CherJo’Klé came to me one day about 11 years ago. My dream has always been to build a high fashion, luxury brand. In high school, I competed in a Fashion Design competition and my dream grew bigger. Going to an engineering high school was pretty stressful. I learned a lot about chemistry and how to build an item from beginning to end in Autodesk Inventor. I remember my most difficult project was building a circuit board to have the seven segment display show my birthday. We learned binary code, Alice program and Java Script. Straight out of high school I had my first job as a waitress and many many other jobs after that. I got into the manufacturing business building military, medical, electrical, and custom cables from scratch. I picked up very fast on things and later was quickly promoted to Injection Molder. The time went by very fast. Managing a restaurant to managing a stamping company and assembling products to running work order forms, PO’s, handling shipping and Invoices. I was getting tired. That’s when I began creating websites for clientele and I decided it was time to create my dream not help build someone else’s.
On January 10th, 2017 I began CherJo’Klé officially with the slogan “Vivre À Son Meilleur”, in English translation “Living At Its Finest” as the new up and coming Luxury Brand. At first, my idea was fashion but after working on one design for months on end, the function of the piece didn’t work out. I scrapped that idea and moved into the beauty department. I studied immensely and began my own cosmetic line now called “La Beauté À Son Meilleur, “Beauty At Its Finest”. I spent sleepless nights putting storyboards together, building my website, getting media together and everything eventually came together.
In 2019 I graduated from The Salon Professional Academy in Colorado Springs to help build my knowledge of skincare, makeup, anatomy and much more. My goal is to help others feel the best in their own skin with or without makeup. I wanted to know more about how our body’s largest organ (the skin) functions and works. It is so important to learn because everyone has different skin types or are going through the same skin concerns as others. As a licensed esthetician, I am able to help my clients solve and create a skincare regiment that is designed specifically for them. I am now creating new skincare products to cater to an expanding audience of not only women but also men’s needs in the skincare industry as well. I am thankful for all my clients out there for being so supportive and giving me the feedback I need to keep going. A lot of people don’t know that I have tied in my love for cooking into CherJo’Klé and that’s another long story lol but for now, I will just say to check out my Kitchen Line and to stay tuned for my CherJo’Klé In The Kitchen Cookbook coming out soon! I am very grateful for family and friends that have supported me through this long journey. Anything is possible if you believe and continue to pursue it.
Has it been a smooth road?
I think one of the struggles continues to be marketing in an industry that is so saturated with so many beauty products it really takes a good product to stand out in the industry. I believe in CherJo’Klé, and that all of the products created are safe for everyone for everyday use and will continue to gain market share as each customer indulges in the CherJo’Klé offering and becomes loyal having experienced the difference. There will always be struggles, demanding the highest of standards in the developing and creation of the CherJo’Klé products. As a business owner you only get one chance to offer a perfect product for future customers they deserve and demand perfection, anything less is not good enough for those customers. I believe in and use all the CherJo’Klé products created.
CherJo’Klé products can be found online and purchased at https://www.cherjokle.net/ and can also be found featured in these local events. Women Of The Future, The Pikes Peak Market, CO Springs Vegan Market, The Promenade Shops At Briargate Markets and more to come. All of these markets have helped my Brand tremendously and pave the road to new successes as well as getting the CherJo’Klé brand in front of new perspective clients.
Tell us more about your business.
We are known for our Luxurious Long Long-Lasting Matte Liquid Lipsticks. The price of one lipstick is only $18.00 making it a great gift under $20.00, these luxurious matte liquid lipsticks are not only affordable but also make a great beauty staple for every woman!
-have all Day Full Coverage that stays put for hours
-have added Coconut Oil & Vitamin E for its soothing benefits
-Long-wearing, Waterproof, Smudge Resistant, Easy-to-apply matte formula
-are 100% Cruelty-Free, Paraben-Free, and Vegan-Friendly
-have an Alluring Vanilla Crème Natural Scent
We demand perfection for every product produced and encourage everyone to live luxuriously. CherJo’Klé products, possess the finest, safest ingredients and materials, meeting our highest standards, bringing our customer’s timeless charm and class. We encourage every customer, to dress up or down their lips for any occasion, and live at their finest.
How do you think the industry will change over the next decade?
In the future I see the beauty and fashion industry going eco-friendly and vegan. The people are becoming more educated on the ingredients in the products they are using. The Vegan market is growing tremendously and people are becoming more supportive of natural products and essential oils. I am looking forward to CherJo’Klé’s growth in the next five to ten years. People need to understand and educate themselves on the ingredients and harsh chemicals that are in some beauty and skincare products.
Pricing:
- Luxurious long lasting matte liquid lipstick ($18)
- Men & Women’s lip balm ($18)
- Lip gloss ($11)
- Plattonic kiss 1st edition (black) or (natural) | cosmetic bag (19.95) *free with purchase of 3 cosmetics
- & more products in the pipeline showing up on site wide soon!
Contact Info:
- Website: https://www.cherjokle.net/
- Phone: (800) 270-0228
- Email: cherjoklecustomerservice@gmail.com
- Instagram: https://www.instagram.com/cherjokle/
- Facebook: https://www.facebook.com/cherjokle.net/
- Twitter: https://twitter.com/CherJokle
- Other: https://www.youtube.com/channel/UC7imTEu-qoFoaXxYg8twp9Q
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