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Meet Bruno Nicoletti of Denver Exotic Rental Cars

Today we’d like to introduce you to Bruno Nicoletti.

Bruno, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
A hobby of car collecting turned friends into business partners and took part in creating Exotic Car Tours in the Denver area. The fleet stacked up quickly. We have since grown to become an independent rental experience by expanding our capabilities! With access to all types of exotic transportation, we began rubbing shoulder with people of similar tastes. We have since partnered with multiple businesses in Denver and organized charitable events throughout the city. We are proud to be a part of such a thriving city. And love every smiling face that leaves our lot in their dream car, specially little kids when you let them sit in the front! Reminds us of why we got into the business.

Has it been a smooth road?
Like any other business, there are trials and tribulations. Totaled Ferraris can definitely put a damper in your day. Explaining to clients, they can’t rent a Lamborghini in the when it’s snowing gets redundant in the winters. But experience is on our side now, and we’ve been able to turn a high startup cost business into a profitable enterprise.

We’d love to hear more about your work.
I run a financial planning practice in Denver helping individuals and businesses create some architecture around financial goals, specifically in the tax mitigation space. I’m known for working with athletes, musicians, and some of the bigger influencers on Instagram and YouTube!

How do you think the industry will change over the next decade?
High startup costs keep most people out of this niche industry. But the city will continue to expand so in five years we expect bigger competitors. But with experience and innovation, we expect to be in a position of abundance and helping those newer companies create successful rental car businesses of their own!


  • Lamborghini 3hrs – $499
  • Lamborghini 6hrs – $699
  • Lamborghini 24hrs – $1199
  • Lamborghini Wednesday specials – $999
  • McLaren 3hrs – $399
  • McLaren 6hrs – $599
  • McLaren 24hrs – $999
  • McLaren Wednesday specials – $799
  • Maserati 3hrs – $199
  • Maserati 6hrs – $299
  • Maserati 24hrs – $499
  • Maserati Wednesday specials – $399
  • Porsche 3hrs – $299
  • Porsche 6hrs – $329
  • Porsche 24hrs – $549
  • Porsche Wednesday specials – $449
  • BMW i8 3hrs – $249
  • BMW i8 6hrs – $349
  • BMW i8 24hrs – $599
  • BMW i8 Wednesday specials – $499
  • C8 corvette 3hrs – $299
  • C8 corvette 6hrs – $499
  • C8 corvette 24hrs – $749
  • C8 corvette Wednesday specials – $599
  • SRT Viper 3hrs – $399
  • SRT Viper 6hrs – $599
  • SRT Viper 24hrs – $999
  • SRT Viper Wednesday specials – $799
  • Aston Martin 3hrs – $149
  • Aston Martin 6hrs -$249
  • Aston Martin 24hrs – $399
  • Aston Martin Wednesday specials – $299

Contact Info:

Image Credit:
David Healy (

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