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Meet Bryce Denton of Moun10 Partners in Sante Fe Arts District

Today we’d like to introduce you to Bryce Denton.

Bryce, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve been working in an accounting role of some sort from the moment I was handed my undergrad degree, at first in public accounting and then as CFO of an association management company. But I was always bothered by the client/service provider relationship that I experienced – it felt like we were there strictly to work FOR the client, not partner WITH them. I wanted something different, more immersive, and far more rewarding personally – not just professionally.

Moun10 Partners is truly about partnership. I am still a service provider and they are still a client, but we work as a team. Most of my client’s target customers have no idea that I am not a full-time member of their team. We work that closely with our clients – immersing ourselves in not just their financial operation, but their culture and strategy as well. It is for this very reason that we intentionally seek out companies with values similar to our own, and in areas, we really care about: the environmental and outdoor industries.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I’ve been extremely lucky so far, all of our growth has come from current and or former clients. But as we enter the next phase of growth – attempting to significantly grow our outdoor industry client base – it has been a bit challenging. But much of that struggle was prior to discovering Wayfinder Co-Op while driving home from the climbing gym. An outdoor industry focused co-working space in the heart of the Santa Fe arts district, Wayfinder brings together a ton of wicked bright and fun people working in and for the outdoor industry. Being able to work in an environment like that on a daily basis has really helped us sharpen our approach for growth in the outdoor space.

The other struggle I have faced over the years is being able to draw that line where the work stops, and you, the individual begin. It took me many years to get to the point where I felt comfortable telling clients that I would be unplugging and taking a true vacation. Moun10 Partners is such a big part of my personal identity, that being able to take some time away from work was a huge struggle at first. First-year Bryce would have been shocked that I now take at least three weeks off a year – computer free. That would be the biggest piece of advice I would go back and give myself – don’t forget to take time for you, the individual.

Moun10 Partners – what should we know? What do you guys do best? What sets you apart from the competition?
Moun10 Partners primarily performs the following functions: contract CFO (chief financial officer) and strategy work. Because our partnerships involve a more immersive approach than your typical service provider/client relationship, our goal is to function as a part of your team. We specialize in working with business owners/leaders who understand they need a better grasp on their metrics, books, etc – but realize their time and energy is best spent on growing the business and executing on strategy. Our goal is to allow your company to flourish without having to commit the financial resources necessary to hire a full-time CFO. If we are doing our job right, the business leader feels like they get to focus on the work they love, while getting all the data they need to make informed decisions.

I firmly believe that our success is based on two things. One, our ability to articulate metrics, financials, and strategy in a way that anyone can understand. I pride myself on clients not only getting the information they need but over time gaining a greater understanding of the data drivers that feed the reports they receive. This creates a strong and highly functioning partnership – and frankly, it makes the job more enjoyable as well. And two, personality/genuinely giving a shit about our client’s cause, product, or service.

What is “success” or “successful” for you?
Success is doing something to the best of your ability, regardless of the outcome. I have found over the years that I am never disappointed in the end result if I know that I truly did everything I could to finish strong. I am a big believer that approaching life this way – personally and professionally – is a key to being happy. You are never going to make everyone happy, so why not focus on what you can control: the level of effort and energy you bring to the table.

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