Today we’d like to introduce you to Caitlin Blythe.
Caitlin, can you briefly walk us through your story – how you started and how you got to where you are today.
I always wanted to be an Architect and within weeks of finally getting my license, I knew deep down that I needed and wanted more out of life. I wanted to do something that mattered, I was proud of and would work with my passion for travel and adventure.
I wanted to create a brand and a product that empowered women to travel, see the world, be bold and know they can do anything! Waypoint Goods was born in spring of 2017 while I was working full time as an Architect and was a labor of love that consumed my early mornings and late nights.
By the spring of 2018, I was able to leave my full-time job to dedicate full attention to growing my business.
Has it been a smooth road?
Ha! Smooth roads don’t make for exciting stories! I have had both the highest of highs and the lowest of lows from running my business. I have learned so much about myself along the way.
Starting a business as a solopreneur with absolutely no business background is totally laughable. If I had known then what I know now, I am not sure I would have had a gusto to go for it. It’s incredible how far passion and a ridiculous work ethic will get you.
Now, spend every day learning something new, solving a problem I didn’t know existed or honing a skill I never thought I would possess (like writing!). This is what makes this journey so exciting. I love that I get to write this article for you from a coffee shop in Savannah while planning a trip to Germany and training for a race in Tahoe.
Creating this business has given me the confidence that I can do anything and overcome anything. I can learn, grow, expand, mess up, fix it, do it better, find my voice and empower other women across the world to do the same. None of us are perfect and that is what makes this whole journey so exciting!
We’d love to hear more about your business.
The product that I chose to launch Waypoint Goods with was a Travel Scarf. It is an infinity scarf with a hidden zipper pocket to store your passport, wallet, keys, and other essentials. This scarf allows women to keep their belongings safe and secure in an unexpected location, removing one of the most fearful reasons women don’t travel, the fear of being pickpocketed.
With the safety concern solved, I focused on making the Travel Scarf the most essential travel companion a girl could wish for. I tested and retested many different fabrics and scarf sizes to bring my customers a scarf that was as versatile as possible. It is wide enough to use as a shoulder covering when entering sacred spaces, long enough to wear as a single or double loop, wide enough that you can hide the contents of the pocket, and big enough to use as a head covering. The super soft polyester fabric is wrinkle proof and can be washed in a hotel sink if your spill your macchiato on it.
Once the scarf specs were nailed down, I got the opportunity to design the textile patterns, which is by far one of the most rewarding aspects of my business. The City Series patterns are inspired by my favorite travel destinations. I strongly believe each city has an essence, which is why the patterns are city inspired, not country or regions. (This is probably the architect in me. ) I photograph the unique and unusual moments of a place to understand it’s essence, voice, and character. I translate my experience into a textile pattern highlighting that city.
The very first pattern I created was the DENVER scarf. Inspired by the view of the Denver Front Range, the DENVER pattern captures the colors, hues, and shades of the mountains and the pine trees that frame that view. The greens and teals of this pattern swirl together as you were it to create an ombre effect when you wear it as a double loop scarf. The rich teal colors in the scarf make it a fast favorite as well as flattering to many different complexions and skin tones.
Other series, like the National Parks Series, are causes that I believe in and am passionate about. I work with artists who inspire me and whose work I resonate with for the Art Series. I created the Stadium Series to enjoy being a fan, competition and bring a lifestyle application to the Travel Scarf.
Our newest release is an entirely new lightweight fabric that brings all of the same functionality to an eco-friendly bamboo & cotton fabric. We launched this fabric in the HAVANA pattern which is inspired by the bright hues of classic cars, vibrant buildings, and colorful cuisine. The pattern captures the layered colors and textures of the beautiful chaos that is Havana.
With my company mission to empower women, the most rewarding project I have worked on is a collaboration with a non-profit here in Denver, the Marshall Direct Fund, that is dedicated to alleviating poverty in Pakistani communities by providing free, quality education for girls and their brothers and economic empowerment opportunities for women. We asked the students to design a textile pattern and social media voted 15-year-old Summiya’s pattern the winner. We transformed her marker drawing into a textile pattern and created the SUMMIYA scarf. 100% of the proceeds go towards funding the program which has resulted in almost $4000 donated which will more than support an entire grade level for a year.
Several other of our scarves are paired with nonprofits that we donate to including the YELLOWSTONE scarf where 1% of sales are donated to the National Park Foundation. It is important for us to continue to give back to causes and programs that we are passionate about and we have some exciting plans for the future! Stay tuned!
Is our city a good place to do what you do?
I think Denver is an entrepreneurial hub and there are a ton of creatives milling about craft coffee shops all over the city! I love being surrounded by other dreamers and visionaries. I absolutely recommend starting in Denver!
- Solid Colors // $29.95
- Patterns // $39.95
- Website: https://waypointgoods.com/
- Email: email@example.com
- Instagram: https://www.instagram.com/waypointgoods/
- Facebook: https://www.facebook.com/WaypointGoods/
- Twitter: https://twitter.com/waypointgoods