Today we’d like to introduce you to Caroline Creidenberg.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started Wedfuly (previously known as Bash and Spree) as a senior computer science student at the University of Denver. I had been working as a software engineer at Nasdaq and was looking for an industry that I felt would be more of a culture fit for my full-time job. Trying to get away from the male-dominated software engineering world, I wanted to find an industry that was majority female but would have a cool tech product that I could work on. I started to look into industries such as interior design, fashion, etc as well as the wedding industry. What I noticed at the time was that The Knot and Wedding Wire still dominated the space, but were merely a listing site, lacking any significant tech. At this same time, there happened to be a pitch competition at my school through the entrepreneurship program. There was some money on the line so I thought, what the heck, why not pitch an idea about changing the wedding industry. Low and behold I won some money and with that money started Wedfuly full time. Since then, it’s evolved greatly and we’ve pivoted hugely, but it all started with the need to find a more female tech space!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Is it ever a smooth road?! I think some of the hardest struggles for us particularly is learning how to run a business and build technology. I always joke with people that I will never build a software company again because it’s so much work to create, maintain and grow software. But on top of having to build technology which actually comes more naturally to me than most other things, I’m learning how to navigate the business world. I think there are a million advantages to being unaware of what challenges I’m going to face, having not built a company before or worked a fulltime job. So many investors look for founders who have built a company before because they have an idea of what roadblocks will hit them, but I actually find myself testing the waters with new things that others wouldn’t because they have preconceived ideas about what will happen. Overall, it’s been a slow climb with some falls along the way, but I’m happy to continue to exist as a business and grow.
Please tell us about Wedfuly.
Wedfuly is your professional wedding planner, all online. We streamline the wedding planning process by bringing the planners online and pairing their skills with software. In more general terminology, we are a wedding tech company.
What sets us apart is our usage of technology paired with real people. Your wedding is such a personal and important time in your life and you can’t just throw AI bots or general technology at your problems. We keep the real planners there for you to talk to, vent to and plan with.
We are most proud of our support of small businesses through our work. We support wedding vendors big and small around the Colorado area.
Do you look back particularly fondly on any memories from childhood?
I was always an adventurer. My favorite memories come from the time spent in my neighborhood growing up. You could spot me outside, barefoot, in my brother’s hand-me-downs and riding my pink trek bike. I would explore, create, and run around outside for hours. I miss the days of pure bliss and unawareness. Late night games of capture the flag and sardines are my favorite memories.
- Wedfuly Light- $250
- Wedfuly Full- $850
- Address: 1644 Platte Street
- Website: https://wedfuly.com/
- Email: firstname.lastname@example.org
- Instagram: wedfuly
Photographers: Kenz and Nick Photography, Anna Boardman Photography, Allison Dobbs Photography, Tayler Carlisle Photography