Today we’d like to introduce you to Sheri Kaiser.
Sheri, can you briefly walk us through your story – how you started and how you got to where you are today.
I have a very interesting journey to here. I became a Neonatal Intensive Care Nurse in 2000 and loved working with babies and their Moms. After having three children of my own, I was struggling with working nights and being a stay at home Mom. I decided that I wanted to use my Nursing in a business setting, so I decided a 9 to 5, no weekends or holidays job would be better for me and my family. So, I left Littleton Hospital and started a 10-year journey at Pinnacol Assurance, a Colorado-based company. I started at Pinnacol as a Nurse Case Manager and quickly transitioned into a leadership role. I became a Business Director where I managed a team of 36 insurance professionals as well as Pinnacol’ Grand Junction Business office. So, I was no longer practicing Nursing but had the awesome opportunity to manage a business team of remarkable people.
For eight years, I learned about project management, budgeting, relationship building, employee management, and financial planning. I loved that, but something was missing. The question, “If money was no object, what would you do?” Kept coming up. For me, that was owning a bridal shop. I asked my amazing husband, can I do this? Can I leave my career, my six figure salary, my benefits and open my own business? He said, “yes, you should! I believe in you, you can do this. Life is too short, what do you have to lose? If it doesn’t work – You can be a Nurse, you can be a Leader. Do it!” What a relief – now, it was time to pull the trigger and get it done.
I quit my job and decided to let my parents know my plan. Funny how when you are in your 40’s, you still want approval! Lucky for me, my Dad was a lifetime entrepreneur! He said: it scares me for you because it will be the hardest thing you ever do in your life – are you really up for it? I believe in you, but it is not for the faint of heart. Put your family first, give it all you have and just in case, have an exit strategy. Oh and by the way – I would be honored to invest in you – no repayment needed! What??? I had never asked my parents for a dollar from the time I was 18 years old. And my Dad said, exactly. Go kick some ass. Lol, you got it, Dad!
I incorporated Casa Bianca Bridal Boutique on 12/28/2016. Casa means home and that was always a word I wanted to be associated with my boutique. Please feel at home. Bianca is white in Italian, which I am and wanted to honor. I knew exactly the type of store I wanted. Private, personal, accessible, reasonably priced, and different. I found the location in February of 2016 and signed the lease two months later. Construction started then and we opened on August 1, 2017.
To date, I have had over 700 brides in the boutique and 300 who have found their gown here. I have met countless amazing women from brides, their Moms, best friends and women in the community of bridal supporting me every step of the way. I have heard that my model is destined for failure because I see only one bride at a time, to which I say – it is completely worth it. My goal is to provide a private and personal experience as this is a big deal. You will remember where you bought your bridal gown. You will remember how that person treated you, did they have your back, did they take away your stress around your gown, did they make you feel beautiful? That is my goa, each and every day! And I love it! I love working with women.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No! The easy part is working with the brides. The hard part is running a small business and keeping positive and knowing you can make it work! Being smart and keeping cash flow moving while not imploding how you support your family. Missing out on your kid’s events, family events and just plain being tired and stressed. My Dad was right, it is not for the faint of heart! Self-care is everything – and not feeling guilty about that is hard! Wearing the weight of any problems is hard too. I am a fixer and a perfectionist! I want everyone to be happy, so I will do whatever it takes to make sure that happens!
Alright – so let’s talk business. Tell us about Casa Bianca Bridal Boutique – what should we know?
My Bridal Boutique is the only one in Colorado who provides a private VIP experience with no charge to the bride. She is alone in my boutique with her family and friends, no judgment from others and no cost to do so. I don’t charge for this VIP experience. I provide refreshments at no cost. If you find your gown, I store it, deliver it to your seamstress, get it ready for your wedding at no additional charge. I am invested completely in my brides. It is unique and maybe others would think crazy, but I want to take away any stress around this piece of the wedding process as I can!
Is there a characteristic or quality that you feel is essential to success?
Genuineness. I mean what I say and I follow through. It is not about the sale for me, it is about the experience.
- My gowns range in price from $750 to $3500, with the average being about $1400.
- There is no additional cost for this VIP experience
- Address: 5654 S. Prince Street
Littleton, Colorado 801#0
- Website: Www.cbbridal.com
- Phone: 7204845153
- Email: email@example.com