Today we’d like to introduce you to Celeste Ferro.
Celeste, can you briefly walk us through your story – how you started and how you got to where you are today.
My name is Celeste and I am an immigrant from Argentina. My arrival into the world of wellness happened in March of 2011 in Hollywood, FL. I was emotionally, spiritually and physically in a dark place. I had a good-paying job but I was miserable in it, I was not being good to my body in any way, the relationship with a significant other was a failure, but most of all, the relationship with my own self was a destructive one. by age 25 I had had my share of losses and I was feeling like “life owed me”.
I am sharing this because it seems like in today’s society, outsiders do not see the struggles we all go through, as human beings, to reach our goals and our highest potential. We all want to be good, productive members of society, we all are innately kind and caring. But some of us, somewhere along the path of life, kind of forget who we really are, and we act on the character defects we dislike the most. In 2011 I came to the realization that I had allowed this to happen to me. But with this realization a spiritual awakening also took place, or maybe the realization and the spiritual awakening were one and the same. I do not know for sure how it happened or what happened first, but what I do know is that I was ready to change my life; after all, I was the only one with that power. The action to this was:
– I quit the job that was making me miserable.
– I told the toxic partner that the relationship was over.
– I surrounded myself with people who wanted me to be healthy and succeed.
– I put one foot in front of the other, not worrying about the results.
So, in March of 2011, armed with courage and faith, and with the moral support of new people in my life who wanted me to succeed I stepped into beauty school. I did not realize at the time that I had found my call, but it did not take long for me to start feeling better about myself and my life.
During my time as a student and as part of a school field trip, we visited an Ayurvedic center. This was my second introduction to Ayurveda (the first one happened in Argentina in my early teens, through a book my mother was reading). Ayurveda is the healing system from India that has been around for over 5000 years. The British tried to eradicate it and impose western medicine in that land during the 1800’s, but Ayurveda prevailed and now it has become popular in the western world. Ayurveda teaches us that we all are a universe within as the universe exists outside of us as well. There is an innate intelligence that heals the body and Ayurveda is a way to access that intelligence. I could not help but fall in love with Ayurvedic teachings and the whole system just made sense to me; so much so that after visiting the center, I told myself that somehow I would work there. I already had proof that if I had faith and did the work things would fall into place, so that is what I did. After some months and phone calls, I became an esthetician at JothiVita, the first Ayurvedic center in Hollywood, FL.
I was living and breathing the practices of Ayurveda, Yoga and Meditation daily, and I was able to immerse myself in that world. The owner of the center basically took me in as her student. I mean, she did not have another choice as I made that place my second home. Soon enough I was participating in Panchakarma treatments for clients (panchakarma are the 5 Ayurvedic detoxification processes), and later on, I became the center’s lead therapist, sharing what I have learned with new massage therapists and estheticians who wanted to be a part of the space.
After a couple of years of great success and growth, I became a little too comfortable with the situation. I was doing what I loved and I had peace of mind, I was healthy and doing esteemable things for myself and others, but there was a tiny part of me that ached for more. So by the end of 2014, I packed my things and my dogs and I moved to Colorado. I only knew one person there, but I felt I needed a completely new environment so that I could continue to flourish as a wellness industry professional but also as a person. Ask and you shall receive!
The years to come in Colorado were very intense, with a lot of growth involved, I worked at a couple of massage parlors and chains, but I had been spoiled in Florida and did not feel these work environments were a fit for me. Luckily the owner of JothiVita flew me to the center a couple of times to be a part of panchakarma and to train new employees.
In 2017 I became a massage therapy and skincare educator for a well-known institute in Denver. Around the same time, I realized that I was ready to go into business on my own. I had a way of doing things, of caring for my clients and giving of my time that I could not achieve at someone else’s business, and I wanted to apply all that I had learned about Ayurveda into a space of my own. So after a lot of effort to not let fear take over, pep talks from my partner and watching a lady called Brene Brown talk about the need for vulnerability, I became inspired enough (and courageous enough) to bring Wholeheartedly Wellbeing to life. I cannot begin to express the gratitude I feel for being a small business owner in a field that cares for the health and wellbeing of people. It is definitely not an easy task to be the one who has to do it all, as right now I am a one-person business, but I definitely enjoy each part of the process, from creating my menu to connecting with people and providing my best to them, even the administrative section of the business seems to be fun for me, at least for now!
This year I realized that I could not do two things at once and I had to let go of my teaching job, as it was not allowing me to give my all to Wholeheartedly, and as its name says it, I get to be in it with my whole heart now. This is such a labor of love for me and I feel blessed and lucky to be able to manifest it.
At my space in Wheat Ridge, I offer bodywork and services based on Ayurvedic wisdom. I personally handcraft the massage oils I use in my services. I take pride in utilizing organic, non-GMO ingredients when available. Currently, I am in the process of signing myself up to complete a bachelor’s degree on Ayurvedic sciences, with hopes to add full Ayurvedic consultations to my service menu as soon as possible!
Has it been a smooth road?
This journey is definitely one of the bravest, funniest and interesting things I get to do in my life. However, it has not been the gentlest road to get to where I am and I know I have a long path in front of me to get to my goal, but I also understand that it is all about the journey and not the destination.
While the financial struggle is REAL because I am still putting my name out there, working on creating my brand, I feel and think that my biggest challenge is to stay present. When I am not in the present moment my mind plagues me with thoughts based on fear and lack, thoughts like “I should not be doing this” “I am not good enough” and such. It is simple but not easy to change that frame of mind. Luckily, through the work I have done with meditation and a lot of journaling and self-introspection, I am able to realize (at some point) that the thoughts are running amok and I can bring my true self back to center.
We’d love to hear more about your work.
I am a licensed massage therapist, licensed esthetician and craniosacral therapy practitioner.
Wholeheartedly Wellbeing specializes on treatments inspired by Ayurvedic wisdom. I offer services that are geared towards relaxation of the mind and body so that these can return to a state of homeostasis, which in turn allows all the systems of the body to function properly and to go into a space of self-healing.
– My signature treatment is called Snehana (a word in Sanskrit that means both oleation and love), and it is my favorite massage. I introduce some aspects of Ayurveda like my Vata, Pitta and Kapha oils, Nasya and Karna Purana (treatment of the nose and ears).
– My most favorite Ayurvedic treatment is called Shirodhara. A stream of warm oil pours onto the patient’s forehead over the Ajna Chakra, also known as the third eye. This produces a subtle massage of the pineal and pituitary glands in the brain, opening up a world of heightened intuition and feelings of intense presence.
– A chakra balancing treatment is done with the use of gems, a pendulum and the vibration produced by Sanskrit chanting. It is a beautiful service that empowers the patient to take action into their own healing.
– The Ayurvedic facial treatment I provide is super gentle but powerful. Ayurveda believes in aging with grace, which means that the use of harsh chemicals that strip the skin from its natural defense barrier is a big no-no. I utilize herbal powders mixed with milk, water or oils. Only in very specific situations and no more than twice a year, I would provide a client with a peeling-like treatment.
– I also utilize sound healing techniques with Tibetan singing bowls. This can be an add on to a massage, a chakra balancing or a treatment on its own.
– Other services I provide are craniosacral therapy, deep tissue/Swedish massage, personalized mala beads and mala making workshops.
I feel that the uniqueness of my work and what I am the most proud of is the fact that I do my best to keep tradition alive, providing my clients with high-quality treatments that keep true to Ayurvedic wisdom. This is why it took me about eight months to find the right Ayurvedic skincare line for facial treatments, or the fact that I decided to handcraft massage oils, to make sure all the ingredients are top of the line.
Let’s touch on your thoughts about our city – what do you like the most and least?
I LOVE that Denver is so close to the mountains and that people are very friendly and welcoming. I really appreciate how conscious people are about the environment and about social issues. It is refreshing.
Lately, I do not like traffic much.
- Massage services start at $85.
- First time clients receive a 30% discount on 90 minute massage treatments.
- Complete Bodywork Bliss: 5 hr treatment combining all bodywork modalities $1122.
- Address: 5455 W 38th Ave, Suite C (Inside Sunstone Acupuncture)
Wheat Ridge CO, 80212
- Website: www.wholeheartedlywellbeing.com
- Phone: 720-487-3601
- Email: firstname.lastname@example.org
- Instagram: wholeheartedly_massage
- Facebook: wholeheartedlyayurveda