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Meet Chad Chisholm of Custom Creations Photography in Sunnyside

Today we’d like to introduce you to Chad Chisholm.

Chad, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Photography has always been an artistic tool I’ve incorporated into my life; I began as a fine arts photographer professionally in 2005, capturing underwater fashion imagery. I was in art shows and exhibits from Seattle to Manhattan, Santa Fe to Columbus alongside the works of Dale Chihuly, Joan Miro, Herb Ritts, and many other artists I look up to as my idols. When the economy crashed, I began using my photographic skills for event coverage, weddings, and marketing imagery. Now, I am a full-time advertising and commercial photographer with a studio in Sunnyside, shooting food & beverage, lifestyle, architecture, editorial and fashion imagery for my clients around the globe.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
As any small business owner will probably tell you, no, it has not been a “smooth road.” But those hurdles helped me to grow, to learn, and to become the photographer I am today. It’s tough going through some of the experiences, but I am grateful as I’m now confident in my studio, my abilities, and my well of experiences which I can draw upon.

Alright – so let’s talk business. Tell us about Custom Creations Photography – what should we know?
Custom Creations is a full-service commercial photography studio, specializing in the hospitality industry for marketing and advertising imagery. We are known for our soup-to-nuts approach in that we have a team of professionals that can assist in anything from small pick-up shoots to large re-branding projects; on-site photography, 3,000 sf studio space with 36’ cyc wall, creative concepts and storyboarding, hair and makeup artists, producers, first and second assistants, digitechs, retouchers, food and set stylists, model casting and more can all be handled by our studio. We’ve recently added video services with a professional who shoots on a RED camera, does editing, scripting, music licensing, VO casting/recording, and drone work. We scale our production to the clients’ needs, integrating with other companies or running the entire shoot independently. We love the challenge for each and every project we’re hired to capture. What sets us apart, I believe, is our demeanor and professionalism with our clients. I require all production staff in blacks on set as we work with hotels and resorts, which is a guest-facing set usually, unlike other productions where you work separate from the public. We treat our clients how we like to be treated; professionally, timely, and courteously with no attitude. We also turn around deliverables very quickly to industry standards.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Photographer Raoul Josset is my mentor. I approached him after college in 2005 with my work looking for guidance. He took the time to take me under his wing, give me some insights to working with clientele and the commercial world as well as critique my work and offer insight. My husband John Tobey is the most amazing cheerleader and help to me; his experience in the event industry and running his own company is supportive, but his warmth and optimism are usually what keeps me going when entrepreneurialship is challenging.

Contact Info:

Image Credit:
Custom Creations Photography

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