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Meet Clint Tasset of Adswerve

Today we’d like to introduce you to Clint Tasset.

Clint, before we jump into specific questions, why don’t you give us some details about you and your story.
I am a proud Colorado native born in Boulder and raised in Broomfield. Growing up, so much of my influence in starting my own business came from my parents.

My father frequently worked in the mountains and I was able to truly fall in love with the outdoors and all that Colorado had to offer by working for him between school and eventually joining his team, running project management. I grew to appreciate the process of problem-solving and helping to manage a team of specialists to complete projects on time and budget.

My mother has also inspired me early on to follow my entrepreneurial interests. As the founder of a number of businesses, she always encouraged me to take risks, be a pioneer and to not be afraid to jump in with both feet. In college, I got a taste for the marketing world by way of working for a print shop where I discovered a passion for marketing both offline but also how marketing would translate to digital.

That interest landed me at DoubleClick where I worked in tech support and then as an analyst. DoubleClick was acquired by Google in 2008 and I quickly learned the ins and outs of Google’s Marketing tools, which is about the time I was inspired to build a business that focused on providing marketers with consultative services and support for these products.

In 2009, at age 29, I founded Adswerve with other “Googlers” to help companies and agencies realize the full potential of the Google Marketing Platform. I used all of my savings matched by my parents and we bootstrapped the early years of the company.

We had a linear growth model, basically a flat organization, with each member of the small team taking on a number of different roles. Because the team was comprised of former Google employees, we were very clear on who we wanted to add to continue our focus on Google marketing products and gradually built one of the most experienced teams of professionals who shared the same hunger and entrepreneurial spirit. Between 2009 and 2018, we gradually grew to a little over 100 team members.

Then came 2018 — one of the most important milestones for our company in the last decade. We acquired Analytics Pros, a Seattle-based business, which nearly doubled the size of our staff and allowed us to expand our offices to Seattle, New York and Europe and our offering to include analytics, Cloud and BigQuery capabilities.

This acquisition was so important to execute against our vision to empower marketers with media and measurement expertise and allows us to really differentiate against other consultancies because we now have a team of experts who represent both the art and science disciplines of digital marketing. This expertise allows us to break down so many of the barriers that exist with marketers by giving them access and an understanding of how data and measurement are key to driving advertising that is relevant, targeted and efficient.

Today, I am a proud father of two and have learned to appreciate the importance of sleep, exercise and a healthy work-life balance for myself and also our team. Our employees are intelligent, iterative, outdoorsy and heli (-skiing) adventurous. So it’s important that we carve out time for them to learn actively, have fun collectively, form true connections and occasionally, bond together over pancakes.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Honestly, the scariest moment was when we hired the third official employee. It was then that I realized that with each employee we bring on, we are not only building a business but these are people who have full lives outside of work. Our goal is to create and foster a workplace culture that supports them far beyond our walls.

Also, the ad industry is ever-evolving, the paths are always changing, the narrative and direction for how marketers reach consumers, always transforming. We simply don’t have the opportunity to create a ten-year road map given the nature of the industry we are in and so we have to hire people who can react, respond and quickly shift at the same pace as the industry.

Adswerve – what should we know? What do you guys do best? What sets you apart from the competition?
We help break down silos between marketing and analytics, empowering marketers to be smarter and more effective. After working with thousands of marketers over the years, we know that they are sitting on mountains of siloed data — without the access or ability to tap into the full potential of that data.

The key is unlocking this data and activating accurate, trustworthy analytics. It’s really the foundation for more effective media because it starts with a much deeper, richer audience understanding. Through this data-first approach, we can help our clients utilize the Google Marketing Platform to its fullest potential, share solutions, provide customized media strategies — and make a big impact on business outcomes.

Founding a successful company that is not only recognized for its expertise and one of the only Premier Google Cloud and Google Marketing Platform Partners but also as a company that is a great place to work is something our company holds great pride in. This appreciation has been recognized with “Best Place to Work” awards from Inc Magazine, the Denver Post and Built in Seattle.

What has been the proudest moment of your career so far?
 To be the CEO of a company that 200+ people love to come to is one of my greatest achievements.

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