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Meet Dr. Cindy Jones of Colorado Aromatics in Longmont

Today we’d like to introduce you to Dr. Cindy Jones.

Dr. Jones, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I love science, it helps me make sense of the world and nature. This love of science has taken me on an interesting path in life. I pursued my Ph.D. in biochemistry and did several years of cancer research trying to understand the molecular mechanisms of cell growth. Things changed with children and I pursued work that I could do at home and/or part-time so I could spend time with them. This led me to medical writing which centered around the evidence-based use of herbs. Although I’d been interested in herbs for a long time and studied them on and off, this deepened my knowledge. I also taught college classes in anatomy/physiology and microbiology. I wanted to use herbs more and began making various products. I found that my science background really helped out when it came to understanding what skin needs and how to put ingredients together to make a really sophisticated skin care product that works.

I started my business by offering microbiology testing to small, home-based skin care companies after learning of the need. That grew into consulting in the business. My husband and I bought the farm with the hope of growing an herb business using them in skin care. Since then, my skincare line, Colorado Aromatics has been growing. The other side of my business, Sagescript Institute, I do microbiology testing and consulting for other small skin care businesses.

On our farm, we grow 30 different herbs, with lavender, lemon balm, and calendula being the largest amount. Some of these herbs I distill to produce both essential oils and aromatic waters (hydrosols). We sell products from our website, at farmers markets, at our Longmont store as well as wholesale. Being in business has taught me so much. I enjoy being a part of our Longmont community, the farmers market community and my colleagues online.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Has it been a smooth road?
No, life is never smooth, much less when you run a business. I love a challenge though and feel that it is through these challenges that we grow as humans. You just have to expect bumps and learn to be creative about solving problems while being grateful.

Is there a characteristic or quality that you feel is essential to success?
I’ve been in business now for over 15 years. It’s been a slow and steady path for me, but there are a few things I’ve learned.
Be resilient. As situations have changed and opportunities have risen, I have had to change my business plan several times. Know that there are multiple paths to your goal.
Be the expert. It’s been important to me to know as much as possible about my field. Then use that knowledge to help educate others.
Build a tribe. Surround yourself with like-minded people by Identifying the values and mission statements of your company. Use those to grow your tribe.
Don’t be discouraged. Things do not always go your way and you can’t take it personally. Business is about perseverance.
Have Fun. If you’ve started a business, it should be because it’s your passion. Show that you enjoy doing it.

Please tell us more about what you do, what you are currently focused on and most proud of.
Summer is busy on the farm. I am growing herbs and either drying them or distilling them. As needed then, I make herbal extracts from these herbs to use in my skin care line as well as for other companies. I make Colorado Aromatics Cultivated Skin Care line which is focused on helping skin stressed from the outdoors. I also consult, formulate and do small scale production for other companies as well. I love hearing other people’s ideas and working with them to make their dreams come true as well. One thing I love about being in business is the variety of experiences and people that I have come to know as a result.

As a business owner, I have more of an opportunity to give back to my community. I do this in a number of ways both locally and nationally. I love helping girls in science and have participated in GEMS and other school groups. I’ve sponsored an International Women Makers group at my business. I was a founding member of the United States Lavender Growers Association, a group that helps support lavender growers. Now, I am working to grow the Lavender Association of Colorado.

What sets Colorado Aromatics skincare line apart from others is that it is a highly functional natural skin care line. It was formulated by a scientist while using herbs grown on our farm. I believe a skin care product should be functional, sustainable, and feel good on the skin. I think we’ve accomplished that.

We opened our store and production kitchen six years ago. You can find our products there. We also sell at Boulder and Longmont Farmers Markets and several retail outlets.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I have a great team right now that includes several part-time employees and my husband. Without our customers, we would be nowhere. They always encourage us. It feels great to get an email or call from a customer that tells me how much they love our product and are glad to have found our skincare line. Colleagues across the country that I know online have always been a great source of education and support.

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