Today we’d like to introduce you to Courtney Boland.
Thanks for sharing your story with us Courtney. So, let’s start at the beginning and we can move on from there.
Absolutely! Thank you! I am a Buffalo, NY gal who transplanted to Denver a few years back & with that found the absolute courage to leave my teaching position & administrative work. I was in deep, 18 years of teaching, one Bachelor’s and two Master’s Degrees, to start a new career path (not that easy to do if I’m being honest).
After turning to the wild world of Social Media to help me search out all the places to eat, shop & socialize in my new city I found myself becoming part of an online community & consciously communicating with people who I did not know & who soon became a navigation system for me in my new city. With that, I decided to take social media to the next level & become the “40-year-old intern.” That lead to successfully helping run all of the Social Media, Content Creation, Marketing & Branding for small local businesses in Denver.
Too many times I kept hearing how difficult it is for new and existing or small businesses to get their social media in check and on the right path without spending a small fortune. Having gone through this in the past, I recognize that in the beginning stages you need someone to guide, support, brainstorm and give advice on practical ways to authentically connect with your community…
This is where creativeSOCIAL360 developed.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
HA! Is developing any type of business a smooth road? I think not! But that is part of the fun, right?!?!
I would have to admit that being in a new city with a lack of local contacts and connections to turn to has been a huge struggle. Sometimes I feel like I am back on the dating scene, starting relationships from scratch and trying to get my customers to know me for me. Not only am I putting myself out there daily, stepping way out of my comfort zone, but I am also asking people to trust me without really knowing me. I have found that this struggle has to lead me to create connections like truly create connections rather than take for granted the ones I have surrounding me.
Please tell us about creativeSOCIAL360. What should we know?
The million-dollar question- Let me start with what I am most proud of. The relationships that I have built with my clients. Getting to know new and existing small businesses grow and change some of their mindset, content and marketing strategies has been exhilarating to me. I recognize it is not easy to ask for help and, in turn, accept it so that makes my connection with my clients even more special and something to be proud of.
creativeSOCIAL360 specifically works with business that are beginning from scratch and in the first stages of identifying their target audiences, developing their brand & trying to configure their social media campaigns/website. I also work with small businesses that already have some social media in place. They are in need of up-leveling their game in the realm of social media, in need of support identifying their target audiences and further identifying their customer personas, boosting their engagement & playing with their marketing strategies and updating their websites.
WHAT SETS ME APART? I work with the founders of these businesses intimately, get to know not only them but their company, ONE-ON-ONE and provide a low-cost, high-value option. We form a continuous relationship. I am available 24/7 for help and guidance. Most importantly, I spend time researching best practices combined with my knowledge base to help my clients build an online presence of THEIR BRAND in THEIR FIELD specifically.
No two businesses are alike, I respect and honor that and do not operate from a canned curriculum. Basically, I make ALL THE THINGS less overwhelming & manageable for them while providing support that goes beyond our sessions together!
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Whoa! The list could go on like a Grammy presentation here! No one gets anywhere alone!
My #1 cheerleader has been my husband all along. This man supports all of my hair-brained ideas, provides truthful feedback, and helps me to fine-tune all of the meticulous details that go into starting anything.
And I honestly would not be writing this article about my new business without the help, laughter, guidance, knowledge and support of my dear friend Julia who is a Social Media Director of Telesco Creative Group in Buffalo, NY. She is that person that screams, “Yes you can” at the top of her lungs all the while you question if this will work! If you don’t have a support system like her, go find one!
Starting a new career at 40 is not easy… I was lucky to land an internship with a local small business that turned into being hired to run social media and marketing for my yoga studio (Container Collective Yoga) and from there all of the other small businesses that saw my knowledge, passion, drive and overall desire to see them succeed!
- Website: https://www.creativesocial360.com/
- Phone: (716)474-1166
- Email: CREATIVESOCIAL360@GMAIL.COM
- Instagram: https://www.instagram.com/creativesocial360/?hl=en
- Facebook: https://www.facebook.com/creativesocial360/?modal=admin_todo_tour